DTH
Tata Sky’s first ever App only flash sale ‘Tata Sky JingalalaAPPiness Offers’ live from 11th February
MUMBAI; Tata Sky, India’s leading content distribution platformannounces its first ever App only flash sale,‘Tata Sky JingalalaAPPiness Offers’on theTata Sky Mobile App.Establishing the mobile app as a one stop destination for both – utility and content, the weeklong offerings on the App are designed not only to elevate customer experience but also heighten entertainment bonanza like never before. With an objective to drive engagement, this initiative will serve the dual purpose of highlighting the ease of content availability and convenience of managing your Tata Sky account – anytime, anywhere.
Speaking on the flash sale, Pallavi Puri, Chief Commercial Officer, Tata Sky said,“Tata Sky JingalalaAPPiness Offers’ will provide subscribers with best-in-class product offerings thereby enhancing user engagement on the go. With an exciting and vast selection of deals and offers customers can look forward to an integrated entertainment experience that not only gives them access to a diverse content library but empowers them to customize their viewing options according to their entertainment needs”
‘Tata Sky JingalalaAPPiness Offers’will feature a wide range of offerings such as cashback on recharges and amazing discounts on subscription of Tata Sky Services that are available on the Tata Sky mobile App. Tata Sky has partnered with four leading e-wallets – LazyPay, FreeCharge, PayZapp and MobiKwik for ease of payments. Additionally, allsubscribers can view 400+ Live TV channelsfor freeon the app as well as avail benefits on wide array of Tata Sky services such as Tata Sky Fitness, Tata Sky Classic Cinema, Tata Sky Hollywood Local, Tata Sky Theatre, Tata Sky Fun Learn and much moreat just Re 1/-each for the first month. Subscribers can also avail of special offers on box upgrades and additional connection at home.
This is a one of a kind initiative in the pay tv space and another step towards delighting Tata Sky subscribers on the go.
Offers aisekiaap Khushi se phoolenasamayenge – With so many offers at hand, your happiness will know no bounds. This is the sentiment that Tata Sky has tried to capture through the communication for the campaign. Conceptualized by Ogilvy, the campaign communication is quirky and fun, and uses colloquially used phrases to showcase the exaggerated emotions one expresses when one receives the incredible offers.
Listed below are a few of the Tata Sky JingalalaAPPinessOffers:
The Tata Sky mobile app enables subscribers to manage their Tata Sky account more efficiently by providing them with the ease of adding or removing channels through the mobile app. The mobile app allows subscribers to experience Live TV,On-Demand and Remote Record to set recording on the Set-Top box.Tata Sky has seen remarkable consumption on the mobile app and to keep up and further build the momentum, it now offersa variety of Tata Sky Services and utilities at a minimal cost to bring subscribers delight on the go. For all new subscribers, Tata Sky is offering free access to all channels for a month while providing free access to its existing users for a week. |
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
