DTH
Tata Sky signs up with Paynimo by TechProcess
MUMBAI: Tata Sky has partnered with TechProcess Payment Services, India’s leading electronic payments company for the Next Gen Digital Payments Platform. This platform will empower multi-mode online and mobile payments for Tata Sky and will provide convenience and safety for consumers to make digital payments.
The Next Gen Digital Payments Platform is a comprehensive multi-mode payment platform which brings the choice in the palms of consumers of paying bills anytime, anywhere. It is interoperable with more than 185+payment modes including credit and debit card, net-banking e-wallets and the likes. The platform is a single integration omni-channel payment solution compatible with online and mobile channels.
“Tata Sky has a strong commitment of ushering new benchmarks in the industry. Our latest initiative with TechProcess is one such endeavour reflecting strong customer-centric focus. This platform will help our subscribers to make payments in the most convenient mode possible”, said a Tata Sky spokesperson.
TechProcess CEO Kumar Karpe said, “Our Next Generation Payment Platform aims to increase the user adoption of mobile payments for Tata Sky. It has a frictionless interface that offers multiple modes of bill payments. We are confident that this innovative platform will improve experience and efficiency thus enhancing the end-user experience for Tata Sky customers.”
The Next Gen Digital Payments platform is built on 15 years legacy of TechProcess for customized payment solutions and provides best-in-class payment success ratio. It has features such as safe storage of card details, intelligent recapture, fraud management tools and switches transactions automatically to acquire banks. The platform also provides dedicated service and support for quickest resolutions.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
