DTH
Tata Sky shortstv to showcase oscar nominated short films all through february
MUMBAI: To celebrate Oscar season this month, Tata Sky ShortsTV has planned a power-packed schedule filled with carefully curated Academy acclaimed shorts.
Starting February 10th, every evening at 9pm the channel will premiere a short film previously recognised by the Oscars. The shorts will come from varied genres (Live Action, Animation and Documentary) and will include titles such as The Voorman Problem, Bear Story and The Fantastic Flying Books of Mr. Morris Lessmore among others.
Tata Sky ShortsTV will also air a special Oscar marathon on the day of the Oscar ceremony (February 24th) with back-to-back Oscar films and interviews with Oscar nominated filmmakers.
Commenting on the initiative, Mr. Carter Pilcher, Chief Executive of Shorts International Ltd said, “The Oscars is one of the most awaited events by film audiences across the globe each year. ShortsTV has been bringing the Oscar Nominated Short Films to cinema and TV screens around the world for over a decade and we’re thrilled to be bringing them to Indian TV audiences for the first time”.
Speaking on the occasion, Arun Unni, Chief Content Officer, Tata Sky said, “Tata Sky ShortsTV is India’s first ever curated platform for short stories and films. Delivering on the promise of offering the best content to subscribers, premiering the prestigious Oscar recognized short films brought to India by ShortsTV, was an irresistible choice.”
The broadcast of previously nominated Oscar shorts on Tata Sky ShortsTV comes ahead of the theatrical release of the 2019 Oscar Nominated Shorts Films in Indian cinemas, details of which will be announced soon. The 2019 release will be the first time the Oscar Nominated Short Films will be screened in Indian cinemas and will give Indian short film fans the opportunity to see the latest Oscar nominated shorts on the big screen.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
