DTH
Tata Sky ShortsTV to premiere royal stag barrel select large short films
MUMBAI: Tata Sky ShortsTV will start showcasing the Royal Stag Barrel Select Large Short Films (LSF) catalogue on its platform 9th March onwards. It marks the first time these shorts format films will be seen on TV along with mobile & laptop in India on Tata Sky.
LSF has established itself as one of the leading online short film platforms in India with some of the most original and inspiring short stories made by Indian directors. These include some of the most watched and talked about shorts in the country, created by young and aspiring directors and featuring big stars.
ShortsTV is the world’s first and only TV channel dedicated to short movies and is available in India exclusively on Tata Sky. Launched in India in November 2018, the service Tata Sky ShortsTV has about 600 hours of unique and captivating short format stories on a single platform and is available to subscribers 24X7 on their television, the Tata Sky Mobile App & their web version
Commenting on the initiative, Mr. Carter Pilcher, Chief Executive of ShortsTV We are thrilled to partner with Royal Stag Barrel Select Large Short Films. Large Short Films have ushered in a revolution in the short film industry in India, and it is the perfect partner for ShortsTV in India. In the next 12 months, we will be showcasing amazing titles from short films by Royal Stag Barrel Select, bringing in a flood of India’s best shorts exclusively on”.
Commenting on the partnership, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said “We are delighted to partner with ShortsTV, the world’s first and only 24/7 TV channel dedicated to short films. The short film industry has been growing dramatically owing to the changing viewer habits. Our platform Royal Stag Barrel Select Large Short Films has been at the helm of the evolving short film industry and has now become the torchbearer for original, powerful and perfect content. This partnership is a great opportunity for us to reach out to a wider audience”
The LSF catalogue to broadcast on Tata Sky ShortsTV includes acclaimed titles such as ‘Chutney’, starring Tisca Chopra and Rasika Dugal, ‘Juice’, starring Shefali Shah, and ‘Shunyata’, starring Jackie Shroff to name a few.
In addition, the films will be accompanied by exclusive interviews with the filmmakers behind the shorts, offering Indian audiences a glimpse into the making of these celebrated short stories.
The series will begin on 9th March at 9pm with ‘Juice’ and ‘White Shirt’ and will be followed by ‘The School Bag’ and ‘Ahyla’ at 9pm on 16th March. The rest of the catalogue and interviews will be broadcast in the same timeslot in the coming months.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
