DTH
Tata Sky Everywhere TV now on Android
MUMBAI: Tata Sky, the leading DTH player, has launched its popular application Everywhere TV for Android users. The application, giving Tata Sky subscribers access to view their favorite TV shows on their mobile phones was launched in October 2013 on the iOS platform.
Available to Tata Sky subscribers, this service could be availed by downloading Tata Sky’s Mobile app from the Apple and Android stores. The Mobile app supports a host of free features, while to avail Everywhere TV service, the subscriber will have to pay Rs. 60 pm.
Vikram Mehra, Chief Commercial Officer at Tata Sky, said,“The demand for Everywhere TV has been spectacular since its launch. People are spending a lot of time outside homes and are today experimenting with options to consume videos using different screens. Everywhere TV, is the solution to have easy access to all their favorite television shows on their mobile handsets, anywhere and everywhere.”
Number of downloads for Tata Sky’s Mobile app for Everywhere TV saw staggering heights with over 1 lakh subscribers within 2 weeks of its launch. Today it stands at close to 5 lakh downloads already. It was rated as the No.1 app on the Apple store in Nov 2013. The highest number of downloads have been recorded of close to 10,000 in a day.
Everywhere TV revolutionized the Pay-TV industry with its offerings on mobile handsets. Tata Sky is currently working on making Everywhere TV available on Android Tablets.
The android mobile handsets compatible to this app currently are:
•Samsung Galaxy S II with OS version 4.1.2
•Samsung Galaxy S III with OS version 4.1.1 & 4.3
•Samsung Galaxy S 4 with OS version 4.2.2 &4.3
•Samsung Galaxy Note II with OS version 4.1.2 & 4.3
•Samsung Galaxy Note 3 with OS version 4.3
•HTC One X with OS version 4.2.2
•HTC One with OS version 4.2.2
•Nexus 4 VOS 4.3.
•Samsung grand duos with OS version 4.2.2
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
