News Broadcasting
Synamedia sets out corporate vision, strategy and investment focus
LONDON: Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.
Building on a market leadership position and the executive team’s industry track record, Synamedia is putting innovation at the heart of its strategy. The firm’s investment strategy will help customers: optimize their current infrastructure while adopting broadcast-grade IP distribution to boost consumer choice and convenience; secure revenue streams; and develop new offerings.
A priority will be research and development into new approaches to combat illegal streaming and protect revenue streams that will transform the way the industry tackles this growing problem. Although viewers are consuming more TV and video content than ever before, piracy can decimate operators’ revenues. Drawing on a 30-year heritage in content protection and relationships with other cybersecurity firms, Synamedia will bring to market products and services that go beyond watermarking to help customers with piracy prevention, rapid detection and response.
For example, Parks Associates estimates that losses from credentials sharing will cost the pay-TV industry $9.9 billion by 2021. At this year’s IBC, visitors can see a demo of a solution for the prevention of credentials sharing, one element in its upcoming data analytics services portfolio.
With the goal of helping customers build new revenue streams with ad agencies and brands, Synamedia will also be investing R&D effort on the technology underpinning targeted advertising, including both live and on demand services such as cloud DVRs. While the technology brings new opportunities for customers across all sectors, Synamedia believes this will be particularly attractive to free-to-air TV broadcasters and channels aiming to increase their revenue by offering OTT services including live streaming, catch-up TV and cloud DVR.
Synamedia’s upcoming boost to Evo middleware investment, combined with support for Android TV and RDK within its Infinite Video Platform, will allow customers to select the option best suited to their strategy.
As an independent company, Synamedia will forge partnerships with best-of-breed data analytics firms, network equipment providers and application developers supporting Synamedia Infinite Video Platform. It also plans to expand its professional services offerings to meet demand from existing clients looking to enhance their platform with features that meet their local needs. Synamedia believes these initiatives will result in the richest and most flexible hybrid broadcast OTT platform in the market.
The company believes Cloud DVR and the Infinite Video Platform will help grow its customer base. While Infinite Video Platform is being deployed on DTH, cable and IPTV, Synamedia plans to ensure it supports Android TV and RDK as well as any type of companion device including games consoles and connected TVs. It will focus on new ways of enhancing the user experience as well as improving the quality of experience with multicast ABR streaming and broadcast-equivalent streaming latency.
While Cloud DVR already supports 10 millions subscribers each week, Synamedia will be expanding its cost-effective cloud DVR solution with support for hybrid and multi-cloud environments and will work on developing a fully-managed service.
“We are looking forward to helping our DTH and cable customers embrace IP distribution to complement and expand consumer choice and convenience, as well as helping telco customers and new entrants to pay-TV take advantage of our end-to-end platform offering. At this pivotal time in the industry when the market faces a number of challenges, we will work with our customers and partners to reinvent the way people are entertained and informed,” said Yves Padrines, incoming CEO for Synamedia and currently vice president of Global Service Provider for Europe, Middle East, Africa at Cisco.
“I’m particularly excited about our plans to help customers secure their revenues and enhance the consumer experience by taking advantage of the convenience of OTT technologies. We will be starting with a robust and secure platform and will further develop our security offerings to tackle illegal streaming. In addition, we will leverage our expertise in targeted advertising to enable our clients to create new revenue streams,” said Dr. Abe Peled, Chairman of Synamedia.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
