GECs
Star Plus ‘Tu Mera Hero’ is the biggest fiction launch of 2014
MUMBAI: The numbers have spoken! Star Plus, India’s No.1 Hindi General Entertainment channel continued its strong run to end the year with 596 GTVMs . In the last week of the year, the channel strengthened its content with the launch of a new Rom Com – Tu Mera Hero – which recorded the highest opening of the year 2014. The show which premiered on 22 December 2014 at the 8 pm time slot, opened at a staggering 7.3 TVM. This is by far the highest for any fiction show launch in 2014.
The unique launch promos of the show featuring a lazy but charming new hero, created buzz right from the day they hit the TV screens and culminated in the strong launch week numbers.
The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy and Panchi, the lovestruck heroine.
Commenting on this, a channel spokesperson said, “The year 2014 has been very good for STAR Plus. This year has been one of innovative new content from Star Plus with shows like Everest, Airlines, Nisha aur Uske Cousins, Ek Hasina Thi and India’s Rawstar. For most of the last few weeks we have also had the top 3 fiction shows on HGE with Diya aur Baati Hum, Ye Hai Mohabbatein and Yeh Rishta Kya Kehlata Hai. We are delighted to have closed the have closed year on a strong note with Tu Mera Hero, which is another example of our strong content brought to life with exciting marketing. We are confident that we’ll continue to build on this in the New Year as well!”
Interestingly Star Plus also held the record for the best fiction launch for 2013 with Mahabharat, which was in fact the best launch Hindi GECs had seen for more than 5 years. The show’s marketing was widely acknowledged as amongst the most successful ever for a TV show and now Star Plus has repeated that with Tu Mera Hero.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
