English Entertainment
Star Movies launches #StarMoviesPlayAt7
MUMBAI: Star Movies, a leading movie channel, known to set new benchmarks for the category and constantly innovating to enhance the consumer experience has launched #StarMoviesPlayAt7 on Twitter. Starting 16th December, consumers can watch blockbuster Hollywood content on the channel and engage on the platform to win exciting prizes.
“Star Movies brings the best of the Hollywood to our audience and we’ve always loved to share our passion for movies with the larger communities in unique and engaging ways. Play at 7 is one such initiative where we bring together TV and Twitter through a unique consumer engagement model which is a first for the category. We hope that the audience will play this game and have fun while watching the movies that they love on Star Movies.” said Anuradha Aggarwal, Head – Infotainment, English and Kids, Star India.
Every day between 7PM and 9PM, while watching movies on Star Movies, viewers can play 7 unique games that will be showcased on Star Movies from 16th December. To participate, all they need to do is tweet the correct answers to @StarMoviesIndia using #StarMoviesPlayAt7. The faster you answer correctly, the better is your overall average time and better is your chance to win. The experience will be complimented by a real-time leaderboard on the @StarMoviesIndia Twitter handle where everyone can see their daily and weekly progress. Top 5 players every week, get an opportunity to win some exciting prizes and since we want the viewers to have fun playing the game every day – there will be 50 Daily winners!
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
