GECs
Star Maa becomes no.3 GEC
MUMBAI: Star Maa’s recent launch of the 3rd edition of the show ‘Bigg Boss’ has propelled the growth of its viewership in the week 30 of BARC India’s Ratings. Bigg Boss Season 3 has opened with ratings of 17.9 TVR making it bigger than all previous seasons of the show. With the launch of Bigg Boss Season 3 in Telugu, Star Maa clocked 1108 GRPs, making it even stronger than before with a whopping ~75% lead over the next player in the market.
Star Maa is way ahead of the other channels and the Star Maa network with its portfolio of channels is the biggest Telugu network with a humongous 30% market share. Star Maa today has 7 out of the top 10 shows of the market. At an all India level also Star Maa is among the top 3 channel brands of 2019. This lead has been consolidated on the back of a comprehensive lead across most dayparts and slots. This success is the result of multiple shows being deeply loved and appreciated by the Telugu viewers. Adopting to changing trends and tastes of audiences, every show has ensured audiences stay tuned to Star Maa.
On the Bigg Boss Season 3 launch ratings host Actor Nagarjuna Said “Thank you all for the love shown to me and the show. Bigg Boss housemates undergo some life altering experiences and I am excited to be part of it. I have always tried new things and am enjoying this experience too. Looking forward to getting even closer to viewers and housemates in the coming weeks. "
Star Maa Network Business Head Alok Jain said, “We are thankful to our viewers for all the love and affection they have showed us. We are also extremely thankful to Nagarjuna and all our partners who have worked over the last 6 months to make this mammoth project such a whopping success. We constantly push ourselves to bring unique storytelling that reflects contemporary lives of people. Our fiction characters are progressive and inspiring. Be it a girl who strives against color discrimination or an unwanted girl child who is born mute but communicates with passion and wins hearts. Each story and character are crafted differently hoping to touch a chord with our viewers. Star Maa is committed to focus on being the most loved and entertaining Telugu GEC channel.”
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
