Movie Channels
Star Gold shines gold; the number one Hindi movie channel
November 16, 2005: Star Gold has been ranked as the Number 1 Hindi Movie channel as per the latest TAM data. With an all day channel share of 4.7 per cent, Star Gold has over taken SET MAX (4.5 per cent) and Zee Cinema (4.5 per cent) as per the latest TRPs from TAM (Week 45 CS 4+ HSM).
Star Gold has risen to the Number one position on the back of its spectacular line of the new movies in the Diwali week.
Star Gold saw the recent line-up for Jabardast Janamdin, Film Festivals of SRK wherein it played all the favorite SRK tittles along with the Inner and Outer World Documentary of King Khan, Hulchul, Vaada.Some of the blockbusters that have been aired on Star Gold are Swades, Black, Hulchul, Vaada, Silsilay, Main Hoon Na and the expected line-ups are Elaan, Viruddh and Paheli.
The channel has changed its strategy in augmenting its library by aggressively acquiring rights for new releases. This strategy has paid off very well for the channel. It has secured complete denomination over the competition with movies Swades and Hulchul.
Ajay Vidyasagar, Executive Vice-President, Marketing, Star TV, commented, “The success of Star Gold can be attributed to the big movies premiere, innovative marketing strategy and its reach to the newer towns by going all out in aggressive promotion”.
Apart from being the Number 1. Hindi Movie channel, Star Gold, has also become the Number 2 Channel in the Hindi Entertainment space being only after Star Plus with the channel share of 4.7 (Star Plus – 15.8; Max 4.5; Zee Cinema 4.5; Sony 3.6; Zee 3.6; Star One 2.4; Sahara One 2.2).
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
