Kids
Sony YAY!’s perfect weekend treat for young fans with its YAY! Fest
MUMBAI: After a fun-filled weekend with their favourite Jholmaal Jodi Honey & Bunny, kids are all set to kick start their week on a positive note. Sony YAY!’s coolest toons visited Noida and gave an enthralling experience by bringing YAY! Fest to their city. The fun-filled Fest took place at Funcity, DLF Mall of India on August 24 and August 25.
The beloved toon duo met and interacted with young fans and played some fun games. A few lucky winners got the chance to win YAY!-branded goodies. The toons left everyone amazed with their dance moves. It was a treat for the kids as they witnessed their beloved characters Honey and Bunny up-close and had the best time by meeting and dancing with them and taking innumerable selfies. The kids also witnessed magic tricks, played exciting games, went on fun rides and even attended a movie screening making it a super-duper weekend.
Sony YAY! plans to come up with many more such activities with delightful performances by the toons, photo sessions, games and goodies thus giving kids and families something fun to look forward to.
So, stay tuned to Sony YAY! and experience the magic that will make you say YAY!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
