Kids
Sony YAY! throws a 75 days’ non-stop bash for kids!
MUMBAI: Sony YAY! the Ultimate Destination of Happiness for kids has already entrenched its position as one of the favourite TV channels for kids. To rejoice in the happy and celebratory months that the festive season rings in, the channel is bringing a bundle of special gifts for all their little fans to look forward to! ‘Party 75’ – a party on TV, that unveils all new episodes and movies until new year – giving kids a total of 75 days of non-stop party and unlimited entertainment! Having kicked-off on 15th October, the festivities will carry on with the party spirit till January 1.
The channel aims to add a dash of fun to the upcoming festivals i.e. Diwali, Christmas and the New Year and make them more memorable for kids. Party 75, will bring in new episodes of the popular show KickO and Super Speedo, where KickO will continue with his fight for the right with new deadly villains. The Musical Jodi, Guru Aur Bhole, is here to bring more music and dance with their latest episodes. The banter between Honey Bunny and their gang is crazier with the new episodes of Sab Jholmaal hai. The party doesn’t stop here, the much-loved duo Honey Bunny are ready to raise excitement with three brand new movies, each being more exciting than the other. Kids will learn a kick or two with Honey Bunny in the Kung Fu Challenge, while Honey Bunny in Haunted House will provide a nail-biting experience. Moreover, the word, ‘team’ is all set to get a new meaning with Honey Bunny as Super Team X. Each one of these new episodes and films will make TV watching a super YAY! experience for the kids.
While the Party is on full swing on TV, the party mood is equally exciting on-ground. Sony YAY! took the Party 75 van to 83 cities, where kids got to experience the party on wheels with exciting show specific games and gifts that is successfully engaging with kids across the entire country. Sony YAY! makes it a point to be at every place where kids are and hence being part of all festivals, Carnivals and region centric interactions enables the kids to meet their favourite toons – bringing alive their TV experience. The virtual interaction with Sony YAY! across its social platforms too is dipped in the Party 75 theme. The exciting Party 75 ‘Move to Groove’ contest prompts kids to dawn their party attire and groove with the Sony YAY! characters with a party step. Kids can also catch their cool dance moves that they have shared on Sony YAY! Digitally, Kids are encouraged to send their “party ready” pictures which can win them a chance to party and meet their favourite toons.
Sony YAY! believes in delivering happiness and making memories with kids through this festive season. Party 75 aims at fulfilling the channel’s belief, where kids get to see new avatars of their favourite toons non-stop for 75 days!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
