Kids
Sony YAY! launches YAY! Dekho, brings immersive experience through exclusive previews and themed workshops for young audiences this festive season
Taking the celebrations of the upcoming festive season a notch higher, Sony YAY!, kids’ favourite TV channel, introduces a one-of-a kind virtual property — YAY! Dekho. In line with its objective of serving their young audiences with immersive experiences, featuring the most adored YAY! Toons, the channel will showcase exclusive movie previews of their upcoming tele-movies followed by specially curated movie-themed workshops.
Slated for 9th October, Friday, 4:00 pm, the channel through YAY! Dekho seeks to bring to their young audience a platform to connect & bond with their favourite YAY! Toons. The virtual event will give fans exclusive access to tele-movie premieres and interactive workshops hosted by the multi-talented Edwina Lobo, owner of The Springboard and Co-founder & Team Psychologist of The Oranje Academy. Through captivating, interactive and engaging episodes, YAY! Dekho will also host premiers of Honey Bunny in the Interview, Honey Bunny in the Treasure Hunt, Honey Bunny save the Panda, Honey Bunny in the Mystery of the Sylvian Castle and Honey Bunny in the Jungle Adventures. The first edition will start with the movie preview of Honey Bunny in Dino Park live followed by themed DIY art and craft workshop.
Furthermore YAY! Dekho will enable viewers to enhance their creative skills and give wings to their imagination as they recreate some of the exciting elements from the preview. Additionally, these workshops, based on the theme of the preview will offer kids the chance to win and take-home exclusive prizes. The channel aims to adorn the property with several associations, extensive social media outreach, pooling influencer communities and hence curating an immersive & memorable experience for kids that is everlasting.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
