Kids
Sony YAY! celebrates World Cat Day with their funny feline duo Honey Bunny
MUMBAI: “I have studied many philosophers and many cats. The wisdom of cats is infinitely superior.” As rightly put by Hippolyte Taine, cats truly hold a very special place in every family. No wonder every year the world fondly celebrates World Cat Day on 8th August. This year Sony YAY! too celebrated their own goofy cats – Honey and Bunny. The feline duo are immensely loved by their young fans for their wacky and comic antics.The combination of Honey’s goofiness and Bunny’s over smartness from the popular show ‘Honey-Bunny ka Jholmaal’ leaves everyone in splits. Through their adventures, their camaraderie and their trippy dance moves, the adorable cat duo brightens the day for everyone.
The love and fan following that Honey and Bunny enjoy is also due to the way they connect with the kids whether it is through their unconditional friendship or how they help each other get through tricky situations. Given how Honey and Bunny make the kid’s TV viewing experience special for them, Sony YAY! decided to make them feel special on a day dedicated towards cats. The channel celebrated Honey & Bunny and called upon all feline lovers to celebrate their cats together with them. Making it an all-cat affair, Sony YAY! hosted Honey-Bunny and all the cat lovers at Cafe Pefe, a feline-theme restaurant in Mumbai. It was a fun themed party hosted by RJ Karan from Radio City 91.1 FM with a specially crafted Honey Bunny-themed menu, Jholmaal themed games and the title track of Honey-Bunny ka Jholmaal on loop for kids to have unlimited fun.
With lots of pictures, selfies, dance and masti, the day truly belonged to Honey-Bunny!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
