Kids
Sony YAY! brings an exciting mix of programming line-up, announces a host of new shows and movies
MUMBAI: After a memorable summer packed with entertainment & fun learning, the popular kids’ TV channel, Sony YAY! continues the fun-fare by bringing its young viewers a massive treat for the second half of the year. The channel will offer a fresh dose of new episodes and movies of the already popular home grown content along with additions of newly acquired Indian content. This width of content will bring one of the most diverse and robust content libraries in the category.
The specially curated programming line-up kick-started with the launch of Pyaar Mohabbat, Happy Lucky, which introduced the genre of chase comedy to an already existing fan-base. The channel will also foray into mythological narrative by introducing a new show, Krishna Balram. Strategically culminating the release of the show with the festive fervour in September, Sony YAY! will drive this period with enchanting narratives of friendship between Krishna and his elder brother Balram. Followed by the show, the channel will present more endearing tales of Lord Krishna, depicting his life and journey through movies – Krishna the Birth, Krishna Makhan Chor, Krishna in Vrindavan and Krishna Kansa Vadh.
In October, Sony YAY! brings its most popular feline Jodi – Honey Bunny in a brand new avatar. Honey Bunny fans are in for an exciting treat as the channel gears up to offer a new short format with the toons for which they are planning to rope in a celebrity as well. Not only this, with new episodes and 10 movie premieres across the rest of the year, the Honey Bunny fans are in for a laughter marathon. Channel’s ghost comedy show – Paapometer also has garnered increasing popularity since launch, owing to which the channel has announced the launch of its first Paapometer franchise film – Paap-O-Meter Under Attack. The movie will witness the friendly ghosts in a never- seen-before avatar of heroic escapades to save Bhootlok.
Sony Pictures Networks India, Kids’ Genre, business head Leena Lele Dutta said,“Despite all the challenges this year, we have been successful in building an unprecedented scale of content for our viewers. We have successfully forayed into new genres & redefined the existing ones. At Sony YAY!, we understand that kids need to resort to entertainment that fosters their imagination, now, more than ever. Having made kids laugh with a host of comedy shows, we are brimming with excitement as we bring the second half of the year loaded with diverse offerings.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
