Kids
Sony YAY! beefs up its content offering with Pyaar Mohabbat, Happy Lucky
MUMBAI Sony YAY! the popular kids’ entertainment channel and home to a host of kids favourite shows like Honey Bunny Ka Jholmaal, Paapometer and KickO, is known to bring unlimited entertainment and laughter to the lives of kids. Staying true to this promise, the channel adds yet another comedy show – Pyaar Mohabbat, Happy Lucky to its line-up, starting 17 August, Monday to Friday at 1.30 PM. This new hilarious chase comedy offers kids a chance to take an epic mischief-filled ride with the lead characters Happy and Lucky, starting Monday.
Sony YAY! aims to foster a strong connect for the characters of Happy-Lucky with the channel’s fan-base, Thanks to their impeccable comic timings and witty comebacks. The show tracks the journey of Happy and Lucky – the neighbors who believe in giving each other a taste of their own medicine through their daily mischief against each other, leaving the audience in splits. Along with the mischievous duo, they will also witness the funny banter with their friends – Bunty, the Bull and Pappu, who live with them in the countryside. Together they will create a hilarious story in each episode leading to an engaging comedy of errors.
The channel has always ensured that its programming lineup caters to kids’ unique tastes and this is yet another step in that direction. Sony YAY! has been consistently adding something new to the bouquet of its content as it made forays into different genres of comedy such as ghost comedy (Paap-O-Meter), chase comedy (Honey Bunny ka Jholmaal) to name a few. With the launch of a show based on slapstick comedy, the channel offers an added width to the existing lineup that amplifies the fun and excitement amongst their young audiences.
Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, “This year Sony YAY! continues its endeavour to enrich its content ecosystem and playing to our strengths of creating home grown Indian content. As children spend more time at home watching our shows, we have planned new offerings that makes our library all the more robust and engaging for them. I am sure with the launch of Pyaar Mohabbat Happy Lucky our audiences will be treated with mischievous characters of Happy and Lucky and their fun-filled adventures.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
