Kids
Sony YAY! associates with Crossword Bookstores to celebrate Children’s Day
MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti. The idea was to revive the innocent and euphoric yet simple delights of childhood in both kids and their parents through all the fun. Bringing this to life, the channel teamed up with the book-retail chain to curate a playful and fun bonding session.
On this occasion, Honey Bunny joined the parents and kids at Crossword Bookstore, Oberoi Mall to play various fun games where they competed against other teams to solve exciting puzzles and answer questions where their knowledge of their favorite YAY! toons was put to test. And that’s not all, Honey Bunny also opened the dance floor for their young fans and danced along with them to the groovy beats of the foot tapping number from ‘Honey Bunny Ka Jholmaal’ show. The fun day out also created a lot of buzz on social media as the event saw the presence of leading mommy bloggers along with their kids to meet Honey Bunny.
The fun didn’t just end at Crossword Bookstores as Sony YAY! brought all that masti on their channel as well through a day long movie marathon of popular 'Honey Bunny Ka Jholmaal' movies. The movie mania starting right from 9.30 AM was packed with heavy doses of adventure, laughter, horror, comedy, action and excitement. The movies slated under the line-up were Honey Bunny in Crazy Family Adventure, Honey Bunny as Super team X reloaded, Honey Bunny Train Chase, Honey Bunny in Kung Fu Challenge and many more.
Honey Bunny also made a surprise visit to the hit Marathi comedy show Maharashtrachya Hasyajatra on Sony Marathi and took over the Children’s Day special episode and left the audience in splits with their comic timing and light hearted banter. They also got all to groove on their special dance moves on the sets and had the audience swaying with them on the beat. The cat jodi also extended the Children’s day celebration on the sets of popular Sony SAB TV show Aladdin – Naam Toh Suna Hoga.
Sony Pictures Networks India, Kids’ Genre Business Head Leena Lele Dutta said, "Children’s Day is that one special day of the year where not just the young, but even the young-at-heart celebrate the simple joys of childhood. What makes the day so special is that it transcends all age groups. On this day, Sony YAY! aims to reach out to kids and their parents and see them let go of all inhibitions and just enjoy being a kid. Through our initiative, the aim is to bring children and their parents together where they can rediscover their inner child, have fun and create memories for a lifetime.”
Crossword Bookstores CEO Chiragh Oberoi said, “Along with the importance of academics, life values also go a long way in the overall development of a child and shaping their future. I am glad that we marked Children’s Day celebrations this year in Mumbai in association with Sony YAY! to provide an engaging experience to our young audience. At Crossword Bookstores, we envision to make learning an interesting experience with many such enriching experiences in the future.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
