Kids
Sony YAY! announces its unique engagement to celebrate Holi with its fans
MUMBAI: It’s that time of the year when the children’s thrill-o-meter is at its peak; when the vibrancy of colours takes over their lives and the euphoria of festivities leaves them with their happiest memories! Yes, it’s time for HOLI, undoubtedly the most loved festival amongst children. This Holi, Sony YAY! promises to sprinkle joy and happiness into the lives of their little fans along with huge dozes of colour, masti and madness. The channel is giving its colour-laden aficionados an opportunity to feature on television alongside their favourite toons, making it a Holi celebration like never before.
To be a part of this unique Holi Ki Toli contest, the channel is asking children to send in their Holi celebration pictures on Facebook or on their official website. Sony YAY! will bring together these fun-filled photographs, put a funky Holi filter and present those pictures on-air during the Holi weekend, giving kids a chance to soak themselves in colour both on and off-screen.
‘Holi Ki Toli’ contest is now live, promising a colourful and fun-tastic celebration for children across the country. So hurry, send in your pictures, get coloured and stand a chance to be on Sony YAY! on 03rd and 4th March
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
