News Broadcasting
Sony Pix’s ‘Pixathon’ will showcase various celebrated movies of popular franchises back to back
Mumbai, July 24: Sony PIX has come up with yet another original and innovative property for its viewers. ‘PIXATHON’ will showcase various celebrated movies of popular franchises back to back which will have the audience glued to their seats. Watch your favourite movie series such as Rocky, Shrek, Iron Man, Spiderman, Mission Impossible and all of Bond series back to back only on Sony PIX. The channel is also carrying out innovative campaigns to promote the premiere of their blockbuster movies.
To start with, the viewers got a chance to meet the ‘Green Hero’. The organic eating and eco-friendly hero Shrek launched the ‘Go Green’ project to promote the premiere of the movie. The viewers took part in the first ever Shrek PIXATHON and watched all 4 Shreks back to back on July 21.
For the first time in India the viewer’s also got the chance to watch the sexy, hot and stylish Robert Downey as Iron Man 1 and 2 back to back only on Sony PIX. Tony Stark’s stylish and charismatic mean machine livened up the small screen on July 13.
In future, the fans will also get the opportunity to be part of the Rocky legacy as they participate in ‘Discover the Rocky in You’ campaign. The motivational, inspiring and emotional story of the boxing icon will come alive on Sony PIX on August 4 as it premieres Rocky 1, 2, 3, 4, 5 & 6. Also, swinging its way to the small screen is the Spiderman PIXATHON. The fans can catch all four parts of the web slinging superhero back to back on August 15. It doesn’t stop here…very soon; viewers will also get a chance to watch all of Mission Impossible and Bond series.
To break the clutter around channel association the property has been termed PIXATHON.
Saurabh Yagnik, EVP & Business Head, Sony PIX added, “This year we have enthralled our audiences with the two biggest premieres on television, Men in Black 3 and The Amazing Spiderman – the highest rated premieres of 2013. We have significantly stepped up our investments in acquiring high quality content and popular franchises. We also constantly strive to interact and engage with our viewers, by not just offering exceptional titles but also presenting them a completely memorable viewing experience. PIXATHON is one such initiative by us that will bring us another step closer to our audience.”
So with titles like Shrek, Rocky, Spiderman, Mission Impossible and the entire Bond series to showcase in their library, Sony PIX is sure to pose a stiff competition to the other English movie channels.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
