English Entertainment
Sony PIX hosts the premiere of ‘Jurassic World: Fallen Kingdom’ before its India and US release!
Sony PIX, home to Hollywood’s biggest blockbusters and premieres, is back with its biggest on-ground experiential event – Sony PIX Premiere Nights premiering the most-awaited movie franchise of the year, Jurassic World: Fallen Kingdom. On June 6, 2018, a day before its India release and weeks before its US release, the dino park has opened first for Sony PIX viewers for a jaw dropping experience!
‘Sony PIX Premiere Nights’, is the finest on-ground Hollywood movie extravaganza where viewers get to exclusively watch the premiere of the latest Hollywood movies before their theatrical release in India. This time, the event is bigger and grander than ever before as the channel is hosting the multiple screenings across 10 cities Mumbai, New Delhi, Gurgaon Ahmedabad, Bangalore, Chennai, Kolkata, Hyderabad, Pune and Kochi.
This is also the first time that Sony PIX tied up with multiple platforms like insider.in, kasakaimumbai, dailyobjects et al so that more people get the opportunity to watch the movie before anyone else in India! With an unprecedented 25,000 entries, thousands of people will attend the Sony PIX Premiere nights including Bollywood and TV celebrities, making it one of the biggest Hollywood on-ground event of the year!
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
