GECs
Sony Pictures Networks India inaugurates the 24th Community Water Centre in Maharashtra
MUMBAI: Taking a step further towards building a better society, Sony Pictures Networks India (SPN) inaugurated its 24thCommunity WaterCentre at Koliwali village in Bhiwandi Taluka. This initiative is in partnership with Naandi Foundation, under the environment pillar of SPN’s CSR programme.
The Community Water Centre at Koliwali village,will provide access to clean drinking water to at least 3000 individuals in the village that houses750 families. To support the cause and to educate the habitants of Koliwali village, prominent actors from the network’s Marathi channel – Sony Marathi, Harshad Atkari and Mayuri Wagh along with Sony Pictures Networks’ Head CSR, Rajkumar Bidawatka, local authorities from the Gram Panchayat and senior members from Naandi Foundation were present at the inauguration.
SPN has always aimed at empowering communities and working towards building a better society. With this milestone, SPN in partnership with Naandi Foundation has been able to provide access to clean drinking water to 1.5 lakh individuals in Kolhapur, Sangli and Thane districts of Maharashtra. This initiative is one of the many steps taken by the network to support the creation of a sustainable environment. SPN is committed to co-creating India’s social development agenda through its focus on various areas of social impact.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
