Movie Channels
Sony MAX gives its viewers a reason to laugh
MUMBAI: Ever thought of watching a Bollywood style comic filler or a short movie spoof between movie breaks instead of a regular soap or a toothpaste advertisement? India’s premier Hindi Movies channel, Sony MAX makes your wishes come true. With its tagline of ‘Deewana Bana De’, the channel takes an initiative to provide its viewers with entertainment beyond movies. Focusing on generating excitement around films, MAX presents two short format comedy fillers namely ‘Bittu Bak Bak’ and ‘Fully Deewana’ to its viewers. The fillers are formulated to leave viewers in splits with interesting Bollywood facts presented in a comic manner. The channel has roped in famous comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra for the making of these fillers.
In a classroom setup, ‘Bittu Bak Bak’ showcases the plight of a desperate teacher (Krushna Abhishek) who pulls out all stops to ensure his student Bittu (Bharti Singh) makes an improvement in class and succeeds in life. However, Bittu who seems to be bitten by the Bollywood bug, infuriates his teacher with hilarious responses that have a Bollywood connect. The filler is guaranteed to keep viewers thoroughly entertained with interesting Bollywood trivia. ‘Max Fully Deewana,’on the other hand, showcases hilarious comedy gags of some of the most iconic Bollywood scenes thus capturing the essence of the channel – ‘Deewana Bana De’. The gags will be performed by comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra and will capture memorable Bollywood scenes in a comic fashion.
On his association with the channel comedian Krushna Abhishek, says, “I have a long standing relationship with Sony and genuinely speaking, I feel it is my extended family. There is a certain comfort level that I feel whilst working for the channel. We have played many popular and downright hilarious characters from Bollywood that we could think of. I thoroughly enjoyed showcasing my filmi deewana side and am hoping the viewers will enjoy it too.”
Talking about entertaining people in between movie screenings on the channel is comedian Bharati Singh, who says, “I have heard people complaining about ads on TV, especially during movies. But now, the audience will get to see comedy snippets in which Krushna Abhishek, Paresh Ganatra and I will ensure that they don’t have a reason to surf channels even during a commercial break.”
Emphasizing the importance of making the movie watching experience more entertaining is Vice-President & Head, Programming- Sony Max, Udayan Pradeep Shukla, who says, “For a library channel like us, it becomes a little difficult. On a general entertainment channel, the audience is conditioned to come back, but on a movie channel that’s not the case. So it was thus imperative for us to think of an idea that was unique and holds the viewers’ attention. The films are outright funny and will give the audience an opportunity to laugh in between the films.”
Sony MAX’s comedy fillers – ‘Bittu Bak Bak’ & ‘Fully Deewana’ are guaranteed to leave you rolling on the floor laughing
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
