Ad Campaigns
Klook and Bharti Singh take the scenic route to self-love in new campaign ‘The Best You’
MUMBAI : Travel platform Klook has dropped its newest India campaign ‘The Best You’, starring none other than Bharti Singh but this time, the queen of comedy isn’t chasing laughs. She’s chasing herself.
Marking a major shift in travel storytelling, the digital-first campaign trades holiday clichés for heart. Through Bharti’s personal journey across the UAE, from meditative desert safaris to immersive art installations and the campaign frames travel not as escape, but as emotional restoration. And in doing so, it taps into a growing trend: travellers who aren’t just looking to explore the world, but to rediscover themselves.
“Not many know the journey it took for me to find my place in this industry,” said Singh. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”
Shot across soulful, high-sensory backdrops like ‘TeamLab Phenomena Abu Dhabi’, the three-part brand film traces her emotional arc through moments of vulnerability, wonder, and lightness. Each episode reframes Bharti as more than an entertainer – she becomes a stand-in for every Indian woman seeking stillness in a loud world.
And the timing couldn’t be better. According to Klook’s Travel Pulse study, two in three millennial and Gen Z Indian travellers now seek transformation over tourist traps. “The Best You” hits that sweet spot of emotion and inspiration — and speaks to a generation that values feeling something over posting something.
“The Best You is more than just a campaign – it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Klook India and Middle East marketing lead, Shivam Tyagi. “Audiences today want travel that reflects who they are and where they are in life. Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti’s journey is a testament to what’s possible when you take a moment to choose yourself.”
The India leg of the global campaign which debuted with Marie Kondo earlier this year is being amplified via a 500+ creator network across Instagram and YouTube, and is supported by a trailer, episodic rollouts, and behind-the-scenes content.
Because in 2025, it’s not just about ticking off places, it’s about tuning into you.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
