GECs
Sony Entertainment Television’s campaign for Main Maayke is winning hearts!
MUMBAI: With the evolution of time and sensibilities, in today’s culture, the relationship between the parents and their daughters doesn’t change much pre and post marriage. Especially when it comes to being adequately involved in each other’s lives. However, in few cases, parental involvement can also turn into obsessive interference and this creates a new challenge for the married couple. Exploring one such mother-daughter relationship and the interference of this mother in her daughter’s marriage, Sony Entertainment Television launched a slice of life dramedy – Main Maayke Chali Jaungi Tum Dekhte Rahiyo. This mother strongly believes in beti ko bas vida kiya hai, alvida nahin, maintaining a strong presence in her daughter’s life post marriage much to the dismay of her son-in-law!
With an interesting and relatable plot, the campaign highlighting the launch of the show was also distinct and striking! Taking cues from the refreshing concept of the show, the channel creatively used its show logo – a bedecked suitcase as a metaphor to highlight the thought of the show. This was used across mediums innovatively to engage with the consumers.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
