GECs
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway
MUMBAI: The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars. The most endearing part of the train is the ladies compartment which is as colorful and as boisterous as the women commuters. From Birthdays to Anniversaries to Bachelorettes and respective festivals get celebrated in these compartments. The ‘train friends’ form ‘train groups’ and eventually graduate to being an integral part of each other’s lives. As an ode to this bond of train friendship, Sony Entertainment Television recently launched the show – Ladies Special, that boasts of an engaging narrative that weaves three stories of hope, friendship, aspiration and womanhood, the show will redefine the audience’s outlook towards life. Keeping up the spirit of celebrations, the channel had a colorful surprise stored in for the commuters on the very first festival of 2019!
On the occasion of Makarsankranti, the channel engaged in social festivities across the Ladies coaches in 40 trains on Western Railway. The Ladies coaches were bedecked with kite-shaped creatives that highlighted festive wishes from the three characters – Meghna, Bindu and Prarthna.
WhatsApp Image 2019-01-15 at 7.25.56 PM (1)Furthermore, the promoters handed out branded pocket calendars to all the commuters that have important dates marked out as per the panchang. The activity garnered support from the radio stations as well with the RJs keeping Mumbaikars well informed about the activity. LIVE call ins were also facilitated by the OB jocks who went on-ground and travelled with the commuters capturing their sentiments and excitement with this activity.
Social media was abuzz with passengers reacting to the activation by immediately tagging the show with their pictures on social media thanking SET for bringing some colour and joy into their lives.
The characters of the show – Meghna Nikade, Bindu Desai and Prarthna Kashyap are winning the hearts of the audience with their journey that represents the reality of middle class life, their anxieties and aspirations in Urban India. With this activity across the Mumbai Local, Sony Entertainment Television reached out to more than 3 lakh women commuters on Western Railway.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
