News Broadcasting
SOM Distilleries & Breweries launches Milestone100 and White Fox
NEW DELHI : SOM Distilleries & Breweries Limited (SOM) today launched a new, ambitious and premium brand ‘Milestone100’ and ‘Whit Fox’ at a grand event at The Grand in Delhi.
Veteran Bollywood actor & Brand Ambassador ‘Milestone100’, Manoj Bajpai along with Mr. J K Arora, Chairman & MD, SOM Group of Companies and Mr. Deepak Arora, CEO, SOM Group of Companies, unveiled the new brand at a glittering event, which also saw performances from Bollywood actress Bruna Abdullah.
‘Milestone100’ has been specially made for people aspiring to achieve new milestones in their lives, and thus the tagline ‘Thodda Aur’. And, the 100 denotes 100% purest form. A premium brand from the company, the whole packaging has been crafted sensuously by O&M, who have designed it keeping in mind the likes and preferences of Indian drinkers. The octagonal shape of the bottle & diagonally cut two piece mono carton is a first in the Indian market, which makes it innovative, unique and attractive.
The diagonal three piece label, the octagonal shape and the classy tones on the outer pack will enable ‘Milestone100’ to stand out distinctly from its peers.
It was also an opportunity for the company to launch ‘The White Fox’ vodka, a triple distilled grain vodka which is prepared exclusively using state of the art porous/ carbon filtration technology to ensure and give the consumers that absolute clarity and smoothness to the blend which makes it an unmatched quality product in its price offering.
Commenting on the occasion, Mr. Deepak Arora, CEO, SOM Group of Companies said, ‘We have completed 25 successful years, and with Milestone100 & White Fox Vodka, we are ready to enter the premium segment. A lot of time and effort has been put into manufacturing Milestone100, which has been blended with the finest blend of triple distilled 100% premium grain whisky, with imported 100% scotch malts, matured exclusively in oak casks from Scotland. This has resulted in a product, which is the perfect combination of smoothness and strength, without any artificial flavours.”
Added Mr. J K Arora, Chairman, SOM Group of Companies, “The company, and collectively as a group, we have grown significantly over the past several years. In fact, our performance has been above industry average on many parameters, and the same is validated by the recent recognition – SOM Distilleries & Breweries Limited was featured in August 2013 in the Forbes Top 200 companies (best under a billion in sales in the whole of Asia Pacific), chosen out of a set of 15,000 companies, and has also been ranked 93rd in Inc. India 500 (India’s fastest growing companies under Rs. 1,500 crores). And, we hope to continue this momentum with the launch of Milestone100 and The White Fox.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
