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Singapore students bag Electrolux Design Lab 2005 Award
STOCKHOLM, Sweden, Nov. 14, 2005 — Electrolux (ELUX), today presented its third Design Lab Award to Airwash, a waterless washing unit. Students from leading schools of design in over 88 countries participated in the competition. Entries were received by more than 3,000 students in all continents, all competing to create the most outstanding new appliance concept for the home of 2020.
The winner, Airwash, is a waterless washing unit that utilizes negative ions, compressed air and deodorants to clean clothes. Its form is inspired by the waterfall, nature’s negative ion generator. Airwash eliminates the need for detergent and water. By using atmospheric air and negative ions — a natural cleansing agent — it fights dirt and bacteria with nature’s own weapon. It is designed to be placed anywhere in the home, not only in the laundry area. The simple user interface “floats” to wherever on the appliance the user wants.
The jury selected Airwash as the winner because of its intuitive, ecological and beautiful design. Airwash also does away with the expensive, time consuming task of going to the dry cleaner.
The Electrolux Design Lab 2005 project kicked off in June, when students were challenged via www.designboom.com to develop new appliance solutions for the future based on satisfying evolving consumer needs and trends. The concepts targeted specific research-identified consumer segments such as “those seeking extra time and ease of use” and “those seeking appliances that reflect their lifestyle with extraordinary design and features.” The students used observational research techniques for input and inspiration.
Participating students from design institutions in over 88 countries, including Australia, Colombia, Canada, India, Japan, South Africa, Sweden, the US and Portugal were judged on the following criteria:
— Does the concept appliance solve the consumer’s needs as
identified by the research?
— Does the concept appliance create a “wow” effect, as well as
appeal emotionally and intuitively?
— Does the concept appliance correspond to the Electrolux
brand identity — innovative, trusted solutions for an
easier and more enjoyable life?
— Is technology, including that from other product areas,
creatively applied?
A jury of international design professionals gathered in Stockholm to judge the individual design presentations and select the most outstanding concepts.
The jury included:
— Paula Antonelli, curator at the Department of Architecture and Design at The Museum of Modern Art in New York
— Johnny Grey, architect and one of the most unique and influential kitchen designers in the Western world
— Ilse Crawford, a creative director who has set new directions in design for more than a decade
— Mark Armstrong, an industrial designer who is Managing Director and one of the founding principals of Blue Sky Creative
— Raul Pires, head of exterior design for the U.K. car manufacturer Bentley
— Henrik Otto, Senior Vice President of Global Design at Electrolux who leads an organization of 200 at six major design centers worldwide
— Cathy Huang, CEO and founder of China Bridge International (CBI), the first Design Management Company in that country
Second place in the competition went to “Flavor of Sunshine” from students at Zhejiang University, China. Third place went to “Happy Feet” from students at Korea University of Technology and Education in South Korea.
Images of the concept appliances can be found at: http://www.electrolux.com/imagebank
For more information about The Electrolux Design Laboratory 2005, visit the Web site at http://designlab.electrolux.com.
For video clips in broadcast quality, please contact Emalee Mandl, +46 70 881 2254.
The Electrolux Group is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2004, Electrolux had sales of SEK 121 billion and 72,000 employees.
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Electrolux
Margaretha Finnstedt-Moller
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People
Steven Davis joins Sony Pictures Networks India as Content Licensing Manager
Seasoned media professional brings over 14 years of syndication and distribution expertise.
MUMBAI: Steven Davis has found a new reel home and this time, it’s at one of India’s biggest entertainment powerhouses. Steven Davis has joined Sony Pictures Networks India as manager of content licensing, marking a significant new chapter in his career within the media and entertainment industry. With more than 14 years of rich experience in content licensing, syndication, distribution, and sales, Davis brings deep operational knowledge and a proven track record of driving revenue through strategic content partnerships.
Prior to this move, he served as senior manager for content licensing & syndication at Rajshri Entertainment for over five years (November 2020 – March 2026), where he orchestrated the full cycle of content licensing and distribution. He has also held leadership roles at Veon Events, Bizzy Baby Media, Yoboho New Media, Vuclip, Saregama India, and Hungama.
In his new role at Sony Pictures Networks India, Davis will contribute to expanding the company’s diverse content portfolio and strengthening its reach across global markets.
The appointment adds valuable expertise to Sony Pictures Networks India’s content licensing team as the company continues to grow its presence in an increasingly competitive entertainment landscape.
From managing syndication at Rajshri to now licensing content at Sony, Steven Davis clearly knows how to keep the stories flowing. His move signals yet another seasoned hand joining the ranks to help some of India’s biggest shows and films find new audiences worldwide.
