Music and Youth
Shemaroo Entertainment launches its new brand campaign “Success ka Formula”
MUMBAI: Shemaroo Entertainment Limited, the leading Indian content provider and one of the pioneers of content ownership, aggregation and distribution launches its new brand campaign “Success ka Formula”. The latest campaign, “Success ka Formula” showcases content ranging from Bollywood, Devotion and Gujarati. It is an interesting take which stands on the company’s pillars of content, loved by millions and the platforms accessed by millions of viewers, as Shemaroo’s strength.
Looking at the consumer segmentation, Shemaroo has evaluated different channels to reach out to a larger consumer base. The campaign, “Success ka Formula” will be extensively promoted across OOH, social media channels and digital mediums.
Shemaroo Entertainment has successfully delivered content for over 55 years. The Indian audience is engrained with Bollywood content, and consumers have now started accepting different genres. To tap on these consumers, Shemaroo has its content spread across different genres. The company has a huge bank of devotion content and has something special for every Indian. Services such as live streaming from shrines, devotional songs, discourses, documentaries are available on Shemaroo’s and partner platforms. For the Gujarati audience, Shemaroo has a wide array of Gujarati films, latest shows and plays, keeping every Gujarati fan in a happy space. With over 1900 Bollywood titles in the content library and over one billion views on Shemaroo’s Bollywood YouTube channels, Shemaroo has ensured that the Indian consumer is entertained 24*7.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
