Music and Youth
Shemaroo Comedy Premier League 2019 creates waves amongst bollywood lovers & connects with Indian masses
MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, announces Shemaroo Comedy Premiere League (CPL) 2019 in association with Vigo App, the short video social network. The Shemaroo Comedy Premiere League 2019, an innovative digital campaign & contest started on 3rd of June 2019 and concluded on 24th of June 2019, had an immediate popularity and reached Bollywood fans across regions covering North, West, East and South, connecting contestants not only from metros but beyond metros.
Shemaroo CPL 2019, a comedy battle, had users posting their favorite Bollywood actor’s dialogues including Akshay Kumar, Salman Khan, Govinda, Arshad Warsi, Ajay Devgn, Tusshar Kapoor, Johny Lever, and others. The funny dialogues, used from the catalogue of Shemaroo movies, enticed users to replicate the videos in their own comic style. The iconic dialogue between Akshay Kumar and Paresh Rawal “Kahan Se Aaye Paise” from the movie Bhagam Bhag received maximum votes and won the online competition.
The final round of battle was fought between #AkshayCPL and #SalmanCPL teams and both were trending on Vigo Video app’s top two positions. Shemaroo CPL 2019 garnered 105 Million Video Views & 0.6 Million shares. The top two teams were selected based on maximum points garnered. Each video entry generated scored 1 point.
Popular Vigo celebrities such as Meet Kaur, Divyanka & iamVRK too joined the campaign and promoted across Social Media.
