Music and Youth
Shemaroo announces licensing agreement with Macmerise for iconic bollywood movie dialogues
MUMBAI: Shemaroo Entertainment Limited, India’s leading content house, today announced the collaboration of its official Bollywood licensing and merchandising brand, Yedaz with Macmerise, India’s largest licensee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licensing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more.
This licensing deal will enable Macmerise to use iconic movie dialogues such as ‘Hum jahan khade ho jate hain, line wahi se shuru hoti hai’, ‘Father ko baap bolte hain’, ‘Apun bahut famous aadmi hai’, ‘Main apni favorite hoon’, ‘Ishq ke saat mukaam hote hain’, ‘Sikhni hoon main Bhatinda ki’, ‘I can talk English, I can walk English’ and many more from evergreen movies like Amar Akbar Anthony, Namak Halal, Disco Dancer, Jab We Met, Don, and others from Shemaroo’s huge repertoire, that will be a delight for every Bollywood fan.
Commenting on this collaboration, Ms. Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment said, “Shemaroo understands the evolving needs of the consumers. The new age Bollywood fans want to embody their favorite movie moments, dialogues, actions into everything they do. Bollywood is an attitude and is seamlessly woven in our everyday vocabulary and living. With this partnership, we will be able to provide our consumers another great avenue to express that inner Bollywood attitude.”
Ms. Binal Shah. C.M.O Macmerise commented, “We believe that customers should indulge in personalizing their gadgets. Our association with Yedaz will allow us to connect with all our Bollywood die-hard fans. With this partnership, we will add another iconic brand in our portfolio, and it will help us to bring alive the thrilling collection of Bollywood’s memorable dialogues for our consumers.”
The brand is present across major online stores like Amazon, Flipkart, Tata Cliq, Paytm Mall, and so on in multiple countries across the globe. In addition, the association between Yedaz and Macmerise will further promote Bollywood merchandise category through social media and other media assets.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
