GECs
‘Shastri Sisters’ premieres on 21 July 2014 monday to saturday at 7.00pm
MUMBAI: Sisters are your first friends. Sometimes, they even take on the role of mothers and sometimes that of petulant children. Bringing alive this beautiful bond is a brand new offering from COLORS – Shastri Sisters – a show that follows the lifefour sisters as they make their journey from Kanpur to Delhi. Starting life afresh with new dreams and aspirations, the four ‘friends-for-life’ sisters – Alka (Neha Pednekar), Anushka (Ishita Ganguly), Devyani (Sonal Vengurlekar) and Peeya (Pragati Chourasiya) support each other on the rollercoster of life. Produced by Shakuntalam Telefilms,Shastri Sisters will air every Monday to Saturday at 7.00 pm.
Alka, Anushka, Devyani and Peeya find their lives changing drastically as they follow their father, Narayan Shastri(Rajesh Jais), who transfers to New Delhi for his government job. Facing the new world head on, smiling through not-so-easy moments of life, collectively, the Shastri Sistersbecome each other’s biggest strengths. Together they learn to navigate the unfamiliar streets and ways of the big city, often finding themselves in chuckle worthy and sometimespoignant situations.
Speaking about the show, Prashant Bhatt, Weekday Programming Head – COLORS, said,“Through Shastri Sisters, we are looking at presenting a story people can relate to – a slice of life tale that brings alive the bitter sweet moments of life as witnessed by four young girls who are sisters and friends for life. Every viewer will find himself or herself in the story. And we are delighted to be partnering with Shakuntalam Telefilms once again to create a show that I’m sure will touch hearts and make each of you smile.”
Speaking about show, Neelima Bajpai, Creative Head and Co-Founder, Shakuntalam Telefilmssaid, “Shastri Sisters is a concept tracing the journey of four sisters who find themselves uprooted from their family home in Kanpur to move to New Delhi. We have shot extensively across New Delhi – Lajpat Nagar, Chandni Chowk, Pahad Ganjto bring alive the storyline while building authenticity for the show.”
Commenting on her role, Neha Pednekar aka Alka, said, “I don’t have a sister in real life; working on this show helped me understand sisterhood and the importance of the strong bond which keeps them together.” Ishita Ganguly, playing the role of Anushkasaid, “For Shastri Sisters, I have moved from Kolkata to Mumbai. This created a sense of relatability because the sisters find themselves in a similar situation when moving from Kanpur to Delhi changes their lives!” Devyani aka Sonal Vengurlekar said, “Even though I have dabbled in television before, working in Shastri Sisters is like a dream come true because it gives me an opportunity to explore various nuances of my personality.”PragatiChourasiya, playing the role of the youngest sister Peeyasaid, “After four hard and long years of working on television, I am excited about the fresh challenge that Shastri Sisters presents to me. My character, is not only the youngest but also the over-protected sister who is the apple of everyone’s eye!”
With a fresh cast and relatable characters, Shastri Sisters includes strong actors portrayingpivotal characters such as the simpleton father, Narayan Shastri (Rajesh Jais)who works for the governmentand the do-gooder Delhi-based landlord Mr. Sareen (Girish Sehdev), popularly known as ‘Lalaji’ in the moholla who loves his daily dose of whiskey. Minty Sareen (Neelu Kohli)is the snobbish and stubborn wife of the landlord, the gossip queen of the neighbourhood and the proud mother of two sons Rajat (Vijayendra Kumeria)and Neel (Sumit Bhardwaj).
To ensure that Shastri Sistersare topic of conversations across the country, COLORS has undertaken a 360-degree integrated marketing campaignacross cable, radio, OOH including in-train branding, print and television mediums. The channel has also designed a special digital campaign encapsulating an interactive quiz across social media platforms.
They may not have it all together, but together they have it all… Come,join Shastri Sisters as they discover a new city and a new life starting21st July, 2014, every Monday to Friday at 7.00PM!
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
