Kids
Set foot into the world of iconic cartoons as Cartoon Network Enterprises and Balenzia launch a new collection of quirky socks!
MUMBAI: Wear your love for globally-loved cartoons on your…feet! Put your best foot forward with a new colourful and comfy collection of socks by Cartoon Network Enterprises and Balenzia. The A close up of an animal
Description generated with very high confidenceeveryday humble accessory now brings to life the animated worlds of timeless favourites and new-age icons like We Bare Bears, Dexter’s Laboratory, Johnny Bravo, The Powerpuff Girls.
Cartoon Network Enterprises, the licensing and merchandizing arm of Turner India and Balenzia, a leading premium sock brand, are launching a range of uber-cool socks for women, men and kids. Invite Townsville’s famous sister superheroes, the tech-savvy bears or the renowned science prodigy into your sock drawer, with these chic styles and designs. The range is available online now.
Commenting on the partnership, Anand Singh, Senior Director – Cartoon Network Enterprises, South Asia, Turner India, said: “The new range inspired by The Powerpuff Girls, We Bare Bears, Dexter’s Laboratory and more, gives an opportunity for fans to dive into the fantasy world of their favourite toons. The partnership with Balenzia is a great way to connect with the fans in an engaging and fashionable way.”
Eye-catching and fashionable, the Cartoon Network collection comprises of premium quality and pop-culture inspired prints. Available from INR 109 to 349, fans can get their hands on the vibrant colours and unique patterns on Balenzia.com and leading e-commerce websites like Amazon, Flipkart, Snapdeal, Jabong.
Commenting on the launch, Rahul Gupta, Director – Balenzia, added, “We are extremely excited about this launch. The partnership gives us an opportunity to uniquely leverage upon some truly iconic characters that have stood the test of time and have a long-standing bond with their audience! The expressive and quirky collection helps us further strengthen our women and kids portfolio. The bold pop culture designs in ultra-soft combed cotton are sure to win smiles and hearts.”
The deal follows a successful tie-up for Justice League from Warner Bros. Consumer Products, which is also managed by Turner India in South Asia, this new range is another milestone as it sets a benchmark in redefining fashion. The partnership enables Cartoon Network Enterprises to expand its offerings and strengthen Balenzia’s brand identity as the new pop-culture shopping destination for millennials.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
