DTH
Rule the world of entertainment with ‘d2h Magic’ streaming device
MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, has launched a one of its kind content streaming solution ‘d2h Magic’ allowing customers to access digital video streaming and OTT apps on their existing d2h set top box. ‘d2h Magic’ will seamlessly bridge the gap between real-time TV content and best of the engaging content available on Internet. It will enable customers to watch catch-up TV shows, original web-series and video content across popular digital platforms and OTT streaming apps such as ZEE5, Watcho, ALTBalaji and Hungama Play in English, Hindi and Regional languages.
‘d2h Magic’ will be available in all major cities. The introductory price of d2h magic is INR 399 with a nominal subscription price of INR 25 plus taxes per month post three months free preview period. The device comes with a huge library of digital videos and access to free content across other apps, giving its customers an easy access to all the engaging content with a complete immersive experience of watching it on a large TV screen in the comfort of their home. The users will be able to watch cooking recipes from famous chefs, make-up and styling tutorials, Yoga and fitness videos, and videos of their favorite online artists and creators. For Kids there will be a dedicated selection of rhymes, learning and educational videos, arts and craft videos and much more.
Commenting on the launch of this new device, Mr. Anil Dua, Executive Director and Group Chief Executive Officer, Dish TV India Limited, said, “We are delighted to announce the launch of d2h Magic. It will empower our customers to enjoy internet-based content as well as Live TV using one remote in an immersive manner on their TV sets. At Dish TV India Ltd, we believe in bringing the latest technology and innovation to our customers. d2h magic is yet another step in this direction.”
To access this service, the subscribers are required to connect their latest d2h set-top box to available Wi-Fi network or mobile hotspot through ‘d2h Magic’ device, which is connected into USB port of set-top box. The device will be available with a single remote control for everything and unified interface.
To order d2h Magic, customers can visit d2h’s website (https://www.d2h.com) or call at 1800 1370 111 for further details.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
