DTH
Relive ‘Malgudi Days’ on Tata Sky Classic Cinema
NEW DELHI: Get ready for a trip down memory lane as Tata Sky Classic Cinema is exclusively bringing back the timeless nostalgic series Malgudi Days on your television screen. Based on several heart-warming short stories by RK Narayan, the series is about a bunch of characters leading simple lives in a fictitious small town called Malgudi. The plots revolve around the trials and tribulations faced by the lead character Swami and his friends.
Directed by Shankar Nag, the series features the then famous child actor Master Manjunath and other acclaimed actors including Girish Karnad, Vaishali Kasaravalli, Ananth Nag and Arundhati Nag. The stories of Malgudi Days evoke a feeling of nostalgia and have a strong resonance among audiences who enjoy simple and powerful storytelling.
Shankar Nagarakatte, better known as Shankar Nag, was an Indian actor, screenwriter, director, and producer known for his work in Kannada-language films and television. He directed and acted in this television series, based on celebrated novelist RK Narayan's short stories.
Rasipuram Krishnaswami Iyer Narayanaswami, commonly known as RK Narayan, was an Indian writer known for his work set in the fictional South Indian town of Malgudi. He was a leading author of early Indian literature in English. This collection of short series is based on the book Malgudi Days by him. In 1986, a few of the stories in the book were included in the Malgudi Days television series.
Reminisce these vibrant and memorable short stories only on Tata Sky Classic Cinema. Tune in to channel 318 every Saturday and Sunday at 5 pm.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
