Movie Channels
Q India hits goal of 100 Million TV homes
MUMBAI: QYOU Media Inc., (TSXV: QYOU; OTCQB: QYOUF) has announced that The Q India, the company’s Hindi language youth oriented channel available in and on over 700 million homes and devices in India, has reached its 2021 goal of distribution to 100 Million TV Households as a result of launching on both DD Free Dish & Dish TV in April. The Q India has now gone live to 50 million additional TV homes in the month of April placing it in a position to challenge leading youth oriented channels and brands in the country that previously had significantly higher numbers of homes reached. The company issued a press release on 1 March 2021 in connection with the new DD Free Dish (Channel 34) agreement. The new distribution relationship with DISH TV (Channel 128) has not been previously disclosed.
QYOU Media India co-founder & general manager Sunder Aaron said, “2021 continues to be a year where The Q India is accelerating the depth and breadth of our foundation for becoming a mainstream brand and media company in India. We have stated our goal of being a leading youth brand in India and distribution agreements like these are a key to making that happen. In addition, these are critically important building blocks as we pursue growing ratings and the ensuing revenue that will occur”.
The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. The channel has recently become one of India’s fastest growing youth entertainment brands reaching 4.4 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) in February 2021. With a growing library of over 850 programs, and beginning in April with the addition of DD Free Dish, the channel will reach an audience of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV and SitiNetworks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
