DTH
Colors Rishtey back on DD FreeDish, bringing TV classics to the masses
MUMBAI: Hold onto your remotes, India! JioStar’s Colors Rishtey has slithered back onto DD FreeDish, popping up on channel 50. After a three-year hiatus, the channel is returning with iconic shows, all for free, kicking off on 1 April That’s no April fool’s joke.
The channel management has lined up a string of its hit soaps and drama series in the hope of pulling in the eyeballs.. Expect the serpentine shenanigans of Naagin, starring Mouni Roy and Arjun Bijlaani, and Naagin – Insaaf Ki Jung, featuring Surbhi Jyoti, Anita Hassanandani, and Karishma Tanna. Family feuds and kitchen sink dramas abound in Sasural Simar Ka, with Avika Gor and Dipika Kakar, and Sasural Simar Ka – Ek Naya Adhyay, starring Radhika Muthukumar and Avinash Mukherjee. For a dose of social drama, there’s Doree, featuring Amar Upadhya and Sudha Chandran, and for a laugh, Khatra Khatra Khatra, with Haarsh Limbachiyaa and Bharti Singh. And for those seeking a touch of the divine, Mahakali-Ant Hi Arambh Hein and Mahaveer Hanuman are on hand to deliver some timeless devotional sagas.
Colors Rishtey head of linear TV business Arnab Das is over the moon. “We’re thrilled to reintroduce the magic of iconic shows, all for free!” he exclaimed. “We’re bringing back the golden days of TV – full of drama, family stories, and moments that everyone in the family can enjoy.”
The return of Colors Rishtey is a major win for DD FreeDish viewers, who’ve been missing their fix of classic television. Now, they can settle in for hours of free entertainment, proving that even in the age of streaming, good old-fashioned television still packs a punch. It’s a proper telly tale.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
