Hindi
Prime Focus proud to partner with the 100 crores grosser Housefull 3.
MUMBAI: After stupendous success of Housefull and Housefull 2, Sajid Nadiadwala is back with the latest installment in the Housefull series – Houseful 3 and Prime Focus is proud to have delivered for the third consecutive time a full suite of VFX, DI & wide range of shooting kit for the movie.
Of the many VFX shots delivered for Housefull 3, Prime Focus predominantly worked on restructuring the entire architecture of the house, adding crucial extensions and backgrounds.
Mahesh Baria, VFX Supervisor explains, “The complexity came in making the castle look bigger which we were able to achieve with the help of CGI. We replaced the original building with a much larger structure and at the same time ensured that the lighting conditions matched the original live footage.”
Additionally, CGI was used to create a colony of ants for what might be one of the most hilarious sequences in the film. The greatest challenged faced by the CG team at Prime Focus was to capture the randomness of the ants’ movement on an uneven surface. The animation team went through huge amounts of reference footage of ants’ movements, which they developed into a behavioral pattern so that the ants in the film reacted realistically to their environment.
In addition to providing VFX, Prime Focus also provided a flawless DI service and supplied a wide range of shooting equipment and technical support to the production. Colorist Aashirwad Hadkar, who also graded Housefull 2, set the overall look and colour palette of the film.
Speaking on Prime Focus’ contribution to Housefull 3, Sajid-Farhad said, “Having already worked on the first two films in the series, the VFX and DI teams at Prime Focus were the perfect partners for us on Housefull 3. We were more than impressed by the creative services and the camera rental services that they delivered for the film.”
Housefull 3 released on 3rd June 2016 and emerged as the highest opening weekend grosser of 2016.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
