Kids
POGO sets airdate for new homegrown original Titoo – Har Jawaab Ka Sawaal Hu
MUMBAI: POGO, homegrown kids’ entertainment channel, is set to launch Titoo – Har Jawaab Ka Sawaal Hu a brand-new animation-comedy series produced by Cosmos Maya. The latest original in POGO’s rich portfolio of locally-made content will air weekdays at 12:30 pm from 27 July.
Speaking about the launch, Cartoon Network and POGO South Asia Network head Abhishek Dutta said, “Homegrown content is currently the cornerstone of kids’ entertainment in India and POGO has long been a pioneer in recognizing the potential of localized stories. It gives us great pleasure to debut Titoo – Har Jawaab Ka Sawaal Hu, created with a distinctive Indian environment. With a mix of relatable situations, endearing characters, slapstick humour and world-class animation, Titoo will win the hearts of our young fans.”
POGO’s nationwide promotional launch for Titoo includes brand integrations and branded content production bolstered with digital promotions and on-air activations. The channel has also collaborated with iconic kids’ magazine, Tinkle, and a leading digital parent platform, Momspresso, to amp up the buzz around ‘Titoo’. In addition to Hindi, the new show will also be available in Tamil.
Watch the promo here.
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Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
