Kids
POGO celebrates Chhota Bheem’s birthday with new movies, contests and parties
MUMBAI:It’s the biggest birthday bash of the year! POGO is celebrating superhero Chhota Bheem’s birthday all throughout summer.
POGO has lined up all-new specials and movies to entertain kids throughout the month. To kick off the celebrations, catch the premiere of Chhota Bheem Banjara Masti movie on 01 May at 12pm. Join Bheem and his friends on this mystical adventure as they try to recover a talisman for a tribe of banjaras. Additionally, all new episodes of the Chhota Bheem series will premiere every Sunday at 9:30am. That’s not all! Tune in every Sunday at 12pm for a new Chhota Bheem special on Lights Camera POGO.
POGO is giving every child across the country a chance to be a part of Chhota Bheem’s birthday party! By participating in the Chhota Bheem ka Badaa Birthday contest on POGO, ten lucky winners will be gratified with a Bheem themed party organized by POGO at their homes with Chhota Bheem as the guest of honour! All kids have to do is tune in to POGO every day from 1pm to 3pm and answer the questions.
This year, kids can also send their favourite superhero birthday wishes! All they have to do is log on to http://www.pogo.tv/win/chhotabheembirthday and send Chhota Bheem a ‘Birthday ECard’. These wishes will be displayed on 01 May on POGO all throughout the day!
This year again, POGO will celebrate Chhota Bheem’s birthday underprivileged children from NGOs across Pune, Delhi, Chandigarh and Bangalore. The birthday parties aim to give the kids a happy POGO memory to cherish. The kids will be entertained with screenings of episodes from the Chhota Bheem series, exciting games, and POGO goodies. The parties will culminate with a special performance by Chhota Bheem and a meet and greet occasion for the kids.
Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “Chhota Bheem is the biggest icon to this generation of children. Also this year being POGO’s 10th anniversary, we have scaled up Chhota Bheem’s birthday celebrations to enthral kids at all touch points including on-air, online and on-ground. By partnering with the NGOs, we hope to spread the joy of this occasion with as many children as possible.”
From new episodes and movies, to birthday parties, to birthday wishes, POGO is pulling out all the stops to celebrate the birthday of the biggest Indian superhero – Chhota Bheem!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
