Kids
Pogo and Graphic India presents ‘Sholay Adventures’
MUMBAI: Pogo, Graphic India and Sholay Media and Entertainment have announced that they will bring “Sholay Adventures,” an animated reinvention of the beloved classic, to the small screen. The first movie in the series will premiere on POGO on Monday, January 26th at 12pm.
Sholay Adventures will be the first of four television animation films that introduce Jai and Veeru in new and mischievous kid avatars. Parents will remember the enduring qualities of friendship and loyalty from the original film, while kids will experience heroes like Jai and Veeru for the very first time. Sholay Adventures will bring together two generations in a new fun adventure.
Commenting on this partnership, Siddharth Jain, Managing Director, South Asia, Turner International said, “With Pogo, we have always strived to create local content that resonates with Indian kids. By partnering with Graphic India and Sholay Media Entertainment to reinvent an iconic movie like Sholay, we hope to engage and entertain not only kids but also parents.”
“Sholay is beloved by millions of people across the country. We are thrilled to be working with Sholay Media and Entertainment and POGO to take these iconic characters into exciting new stories through animation for the first time,” commented Graphic’s Co-Founder & CEO, Sharad Devarajan “The legendary friendship of Jai &Veeru has captivated generations. Now, with this fun and action-packed, kids animation, both fathers and sons will be able to experience Sholayin a whole new way together.”
Veeru and Jai are back! As 10 year olds working for Thakur Uncle’s secret SHOLAY police agency, they’re on a mission to stop Gabbar Singh and his villainous group of monsters and criminals known as the Fright Force! The fate of the world is in the hands of these two best friends! The animated films take the well beloved characters that populated the original Sholaymovie and reinvents them in a fun animated way for kids.
Devarajan is an Executive Producer of the animated film with Sascha Sippy, Chairman of Sholay Media and Entertainment. The new animated look of the beloved movie characters were created by Graphic India’s SVP Creative, Jeevan J. Kang with the script for the animated series written by acclaimed writer, Alok Sharma, a lead writer on Cartoon Network’s originally produced hit series, Roll No. 21.
Beyond animation, Graphic India and Sholay Media and Entertainment will also introduce books, merchandise and other products for kids based on the new Sholay Adventures.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
