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P.V. Narayanamoorthy joins leading Out Of Home Analytics Company

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Mumbai: P.V. Narayanamoorthy, a veteran in the field of media planning and advertising effectiveness,has taken on the crucial role of Director at Proof of Performance Data Services (PoP). Mr. Moorthy will spearhead the cutting edge technology based analytics platform which PoP has created for accurate measurement methodology and accountability in the outdoor media business. He willbe the key strategic contact for advising corporates about outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization.

Mr. Moorthy’s appointment is testimony that PoP that is constantly on the lookout for improving the qualitiyand accountability in the Outdoor media platform. He aims to bring to the forefront path-breaking tools and techniques which willmake the Out Of Home (OOH) media more efficient, effective and transparent.

Mr. Moorthy has already conceptualized and implemented a revolutionary metric called ‘The Visibility Index’for PoP which is perceived to be a major breakthrough in the planning of OOH campaigns by making available critical information related to OOH assets including hitherto untracked metrics like visibility distance and time for which a particular asset is visible.

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Speaking on the occasion, Harjaap Singh Mann, Founder CEO and Managing Director, PoP said “Mr. Moorthy’sis considered an institution in the media planning spaceand his prowess is unparalleled and universally acknowledged by peers. We are sure it would be a new chapter of success for POP and are glad that he has joined us in our endeavor to revolutionize the OOH industry. I firmly believe that we, and the industry, will have a lot to learn from him.”

In his illustrious career spanning more than 35 years in Media and Advertising, he has worked with several advertising agencies including Clarion Advertising, Ogilvy Benson & Mather, RK Swamy, Ulka Advertising and McCann Erickson.

His last assignment was with Carat where he worked across the Asia Pacific region spanning 13 countries. He was a member of the regional board with responsibility for new business, strategy, tool development, training and research.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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