News Broadcasting
P C Chandra Jewellers appoints Hasleen Kaur, Former Femina Miss India Earth 2011 as their new brand ambassador
KOLKATA: P C Chandra Jewellers, one of the largest jewellery houses from Eastern India today announced Hasleen Kaur, former Femina Miss India Earth 2011 as their new brand ambassador. Hasleen Kaur will follow in the footsteps of previous emerging beauties like Deepika Padukone, Yami Gautam who were once a face of the brand and then later went on to become celebrated Bollywood beauty queens.
The company is also soon to announce its new TVC with the newly appointed brand ambassador. Conceptualized by Bates CHI & Partners, the new campaign depicts a heavenly wedding, glamorous and grand against a regal backdrop; a dream wedding that is completed by the resplendent jewellery from PC Chandra Jewellers. The film, being the primary medium, is scripted and shot at in the mesmerizing palaces in Udaipur to recreate such a wedding in a palace by the lake.
Speaking on the occasion, U.K.Chandra, M.D., P.C. Chandra Jewellers said, “P C Chandra Jewellers have had a history of recognizing emerging talents. Such has been the case with our earlier brand ambassadors. Hasleen embodies on one hand, the modern, young & independent woman of today and a loving daughter, a graceful bride and a nurturing lover on the other.”
Former Femina Miss India Earth and the new P C Chandra Jewellers Brand Ambassador Hasleen Kaur shared her excitement on the brand association, “P C Chandra Jewellers, is a fine blend of modern and traditional designs. It is an iconic jewellery brand with a strong presence in Eastern India. I’m overwhelmed to partner with them at this juncture of my career and to represent the brand across India.”
The group, which has 23 stores spread over Bengal, Delhi, Bangalore & Bhubaneswar, is targeting newer geographic regions in the coming years.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
