Kids
Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”
MUMBAI: It’s that time of the year again – a new and fun filled school term is set to begin. To make for an amazing start, Nickelodeon launches a new range of their Back-To-School products for children. From Dora to Motu Patlu to Super kid Shiva, the new range of school-going products will bring all kids close to their most favourite Nicktoons. With an extensive range of trendy bags, colourful water bottles, pencil boxes and many more, kids will have a plenty to choose from to make their new session enjoyable.
Whether you support Team Shiva or the Motu Patlu Hero Squad, the new product range will make going to school more fun. If you wish to become a curious explorer like Dora or save the world like Paw Patrol, probably be a leader like Peppa or be enthusiastic like Masha, there is something for everyone in this range. Viacom18 will introduce the series of products with #NickToonsAtSchool campaign under the brand Nickelodeon. By making Nicktoons a part of their school lives, the brand envisions to heighten engagement amongst kids.
The campaign reflects how toons are the best friends to have fun with while highlighting the diversity in the range. The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with the kids and their parents.
Speaking about the launch of the upcoming range of products, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “With sustained efforts to cater to kids and their interests, we bring better and more exciting additions to our Back-to-school range. With newly introduced toons like Paw Patrol, Peppa Pig and Masha and the Bear, the new range of consumer products will keep the kids hooked onto their favourite on-screen characters.”
He further added, “From pre-schoolers to kids to teen-tweens, the range offers something for one and all. Like every year, we hope parents and kids opt for these new products to make their school life enjoyable.”
Viacom18 Consumer Products’ Back to School range will soon be available for consumers across key retail stores and e-commerce websites so that the new school session is worth it!
What are you waiting for kiddos? Grab your shopping bags and get some cool back to school range for your new school session!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
