Kids
Nickelodeon launches an immersive school contact programme
MUMBAI: With exam season just around the corner, Nickelodeon is all set to get kids to up the entertainment volume and let out the exam stress with their favourite Nickelodeon toons Rudra and Shiva. Presented by Alpenlebie Juzt Jelly, the immersive school contact programme will reach out to total 250 schools across cities, Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad, Surat, Pune, Aurangabad and Kolkata.
Presented by Alpenlibe Juzt Jelly “Nickelodeon Rudra Boom Chik Chik Boom” will bring alive the magic of Rudra into the classrooms with a series of fun and interactive games. The 4 week long campaigns will see Rudra spread his magic in schools across 4 cities – Mumbai, Delhi, Bengaluru and Hyderabad.
The franchise’s school contact programme will also see Sonic’s Shiva don a new avatar and make school time before exams frun and refreshing with “SHIVA Reloaded”presented by Alpenlibe Juzt Jelly. The amazing initiative will see Sonic’s super kid Shiva make school cool by engaging kids through various interactivities. The four-week long school activity of Sonic will cover cities – Pune, Ahmedabad, Surat, Aurangabad & Kolkata.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
