News Broadcasting
Nickelodeon Kids Choice Awards now in India
It’s time to pack the red carpet away and roll out the orange one instead, as the world’s biggest and most entertaining kid’s award show – the Nickelodeon Kids’ Choice Awards comes to India this November.
Nickelodeon is known world-over as the # 1 global entertainment brand dedicated to kids. The brand is all about giving kids what they want. With an approach that puts kids first and celebrates them each and every day, Nickelodeon takes pride in encouraging kids to be themselves – funny, messy and free-spirited. Keeping this in mind, Nickelodeon through LIVE Viacom18 is bringing the biggest and most popular Kids award show – The Nickelodeon Kids’ Choice Award to India for the very first time. The only live awards show of the kids, by the kids and for the kids where kids get to vote across categories for their favorites who will get declared the winners!
With over 25 successful years of enthralling kids, the Nickelodeon Kids’ Choice Awards has captured the hearts of kids worldwide. Since its inception, the awards show has been telecast in over 33 countries worldwide. Year on year the Nickelodeon Kids’ Choice Awards receives millions of votes from across the world!
The 2013 KCAs reached more than 24.6 million unduplicated viewers in 23 countries including the US across the premiere and encore episodes (more than 10.6 million from the international audience) Further the awards generated a record breaking 148 million International votes, up +284% from last year’s total of 39m. The highest number of votes recorded ever!
The show is known for its fun elements such as orange carpet, orange blimps, green slime mania (term coined by Nickelodeon, where celebrities as a mark of honour, get green slimed!), vivacious performances and kids having a blast. In the past, the Nickelodeon Kids’ Choice Awards has witnessed popular personalities such as Johnny Depp, Pitbull and Halle Berry to name a few, presenting awards, performing and winning awards as well! Furthermore, the show has also caught many celebrities off guard by sliming the likes of Justin Bieber, Will Smith and even Daniel Radcliff. This year, it will be interesting to watch our homegrown celebrities and stars have the honor of being slimed at the Nickelodeon Kids’ Choice Awards India.
Ms. Nina Elavia Jaipuria, Executive Vice President &Business Head, Kids’ Cluster, Viacom 18 Media Pvt. Ltd. says, “At Nickelodeon, we put kids at the core of all that we do. We believe in empowering kids and giving them the opportunity to make their own choices. With Nickelodeon Kids’ Choice Awards now in India, we are giving them a platform where they can voice their choices. We will be their true mouthpiece in every sense of the word!”
Commenting on the launch of the Kid’s Choice Award India, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “We are very thrilled and privileged to be at the forefront of bringing an award show of this stature to Indian shores. There is an impressive line-up of celebrity performances and anchors for Nickelodeon’s first ever Kids’ Choice Awards. Part of our LIVE business is to constantly strive to provide fresh and innovative concepts that will not only pique interests of the Indian audience but give an opportunity to advertisers to connect with their audience.”
News Broadcasting
Newsrooms rethink AI, trust and revenue models
Editors and tech leaders debate tools, deepfakes and viability.
MUMBAI: If yesterday’s newsroom ran on caffeine and chaos, tomorrow’s may well run on code but with a human still holding the pen. At the 22nd edition of the Video Broadcast and Broadband Tech Summit hosted by IndianTelevision.com, some of the sharpest minds in Indian media gathered to examine how artificial intelligence, automation and shifting audience behaviour are reshaping journalism. The session, titled The Newsroom of Tomorrow Tools, Trust, and Business Viability In Focus, did not descend into techno-utopian hype. Instead, it wrestled with a more uncomfortable question: how do you stay relevant, credible and profitable when the audience is changing faster than the headline cycle?
The panel featured Govindraj Ethiraj, Editor of The Core, Dr Nilesh Khare, COO of Sakal Media Group; Prakaran Tiwari, Chief Executive Producer at NDTV Profit; Manoj Padmanabhan, Head of Business Media and Entertainment at AWS; Neeraj Mishra, Key Account Manager at Vizrt and session chair; and Mayuresh Konnur, Bilingual Correspondent at Collective Newsroom, publisher for BBC in India.
Govindraj Ethiraj set the tone with a frank assessment. “The reason people do not consume as much news through us is because they are consuming news through other sources they trust more,” he said. In a fragmented ecosystem flooded with content, trust has become the real differentiator.
Yet AI is undeniably transforming workflows. Ethiraj admitted he now uses AI tools to proofread his own articles. “Sometimes it is scary how much it picks, but it helps,” he said. What once required layers of sub-editing can now be assisted by machines trained to flag errors, inconsistencies and structural weaknesses.
He pointed to how newsroom roles have evolved. The desk editor, widely advertised over the last 15 years, barely existed in its current form before the internet boom. As digital publishing accelerated, tasks such as curating listicles, ranking stories and optimising headlines became specialised functions. Now, many of those responsibilities can be performed or at least supported by AI systems. The disruption is not hypothetical; it is operational.
Dr Nilesh Khare approached the issue from both a business and technological standpoint. Sakal Media Group is developing its own large language model, built on 60 years of text and photo archives. The goal is independence. “We won’t need to depend on other platforms to develop ours,” he said, underscoring the strategic value of proprietary data.
For Khare, AI represents opportunity as much as anxiety. It can help expand content across geographies and languages, particularly in bridging North and South Indian markets. It can streamline production and reduce costs. He did not shy away from the implications. “As a journalist I feel bad but as a content producer I feel good that we will require less manpower,” he said, articulating a tension many in the room recognised but few openly admit.
He also highlighted how audience behaviour is evolving. Today, a retail investor can follow a stock using Gemini or GPT instead of toggling between multiple news channels. News is no longer consumed linearly; it is queried, personalised and synthesised. The newsroom must therefore produce content that survives not just on screens but within AI-generated summaries.
Prakaran Tiwari offered a more philosophical reflection. “AI has developed itself and adapted on the basis of how news is consumed. It’s all about giving a perspective,” he said. In his view, the competitive edge will not lie in speed alone but in interpretation. Facts are increasingly commoditised; context is not.
He also suggested that formats are fluid. While short-form video dominates social feeds, long-form audio is resurging. Govindraj Ethiraj noted that in the United States the 2024 election was described as the “podcast election”, reflecting how audiences are investing time in deeper, long-form discussions. The newsroom of tomorrow must cater to both scrolling and sustained listening.
Manoj Padmanabhan of AWS reframed the debate. Technology, he argued, is not an existential threat but an amplifier. “The power is given to the human journalist with all this technology in their hand, with it acting as a support or assistant to deliver the correct and relevant news to the people,” he said.
The traditional divide between a “normal” newsroom and a “digital” newsroom is fading. “It will not be two newsrooms,” he said. “It will be one newsroom.” In that integrated environment, the storyteller remains central. AI may assist with research, editing and distribution, but editorial judgement remains human.
Neeraj Mishra of Vizrt echoed the assistive narrative. India, he said, is a market of organised chaos, where news broadcasters are pushing ever-increasing volumes of content. AI will help manage scale. It is not here to replace people but to assist them.
Production barriers are already collapsing. “You don’t need a green screen to produce content now,” Mishra observed, hinting at virtual production tools and real-time rendering technologies. And this, he said, is only the beginning. In a cost-conscious market like India, AI adoption in both B to B and B to C segments is likely to rise sharply. The skills are available, he argued, the real question is whether organisations are willing to invest.
If opportunity was one half of the conversation, risk was the other. Mayuresh Konnur warned that fake news is now being peddled with alarming ease using AI tools. Deepfakes, synthetic audio and fabricated visuals can damage credibility overnight. Several journalists, he said, have already faced instances where manipulated content was circulated in their name.
“Eventually it becomes a question of how authentic you are in the market,” Konnur noted. In a crowded information economy, credibility is the ultimate moat. Regulations and clear guidelines, he argued, are necessary to curb misuse without stifling innovation.
Mishra added a note of caution against overuse. “AI should not be everywhere. It has to be used optimally,” he said. The value lies not in blanket automation but in strategic integration.
One of the most resonant metaphors came from Padmanabhan. AI, he suggested, is like a brush in a human hand. Powerful, versatile, transformative but inert without the artist. It cannot survive without the human touch.
Konnur distilled the session’s core takeaway, AI is inevitable, but the art of storytelling will never disappear.
In a media landscape defined by speed, shrinking attention spans and intense competition, the newsroom of tomorrow is not simply a technological upgrade. It is a recalibration. Between efficiency and ethics. Between automation and authenticity. Between reducing manpower and retaining meaning.
The algorithms may write cleaner copy and generate sharper graphics. They may even predict what audiences want before audiences know it themselves. But the enduring task remains unchanged to tell stories that inform, interrogate and inspire.
And for that, the human newsroom is still very much open for business.
