Kids
Nickelodeon integrates with Colors
MUMBAI: Nickelodeon and COLORS, part of Viacom18 – India’s fastest growing media conglomerate, come together to create the first ever animated integration on television. Nickelodeon’s popular characters Motu Patlu will be seen shaking a leg on the sets of India’s biggest dance reality show ‘Jhalak Dikhhla Jaa’ on COLORS. Viewers can catch the awesome-twosome on the show on Sunday, July 6, 2014 at 9.00 pm, on COLORS.
From comic books to a television show and made-for-TV movies; Nickelodeon has grown the Motu Patlu franchise by reaching out to kids and parents through innumerable touch points. Nickelodeon continues to extend the franchise further by uniquely engaging with kids yet again. Jhalak Dikhhla Jaa on COLORS is one of kids’ favourite shows on TV. Thus, Nickelodeon and COLORS have come together to create an innovation that is sure to entertain kids and family audiences. In a novel approach, the popular duo will come out of their home, Furfuri Nagar to partner with the youngest contestant Akshat Singh in an innovative dance act. The animated avatar, choreographed by Vivek Chachere, won hearts of the judges and celebrity contestants on the show.
Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom 18 Media Pvt. Ltd. said “The power of One Viacom18 gives us enormous opportunities across screens and beyond within the network. Motu Patlu on COLORS’ Jhalak Dikhhla Jaa is one such path breaking and pioneering partnership where both the brands have come together to offer its audiences something that is unique and extremely entertaining at the same time.”
Anu Sikka, SVP, Programming & Scheduling, Kids Cluster, Viacom 18 Media Pvt. Ltd. added, “I have always believed in the strength of our home-grown animated characters especially because of the amount of flexibility that it allows us. Motu Patlu on Jhalak Dikhhla Jaa is a perfect example of the magic that can be created through such integrations. I am sure that audiences will enjoy such creations which will encourage us to explore more such opportunities for our viewers and advertisers alike.”
Happy about the integration Manisha Sharma, Weekend Programming Head, COLORS said, “In Jhalak Dikhhla Jaa, we push the envelope in terms of showcasing innovative themes and challenging dance routines. What’s wonderful about the integration is that it amalgamates live action and animation beautifully. The creatively thought out fusion act that Akshat & Vaishnavi performed with Motu & Patlu was funny and amusing and will be adored by children and adults alike.”
Join Motu and Patlu in a fun-filled dance act on the popular celebrity dance reality show ‘Jhalak Dikhhla Jaa’, on Sunday, July 6, 2014 at 9.00 pm only on COLORS!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
