Kids
Nickelodeon and Sonic engage with over 500 schools across India
MUMBAI: School time is synonymous with friends, fun and learning and kids channels Nickelodeon and Sonic are set to add to the unforgettable experience. The campaigns, ‘Nickelodeon Party Hard with Motu Patlu’ and ‘Sonic Jo Dekhega Wo Jeetega’ aim at making school time special by curating a high octane entertainment and engagement event with kids. Upping the edutainment experience at schools, the month long engagement will reach out to over 5 lakh children in 500 schools across 16 cities in India.
Days spent at school are most memorable and these campaigns through the school contact programme are all set to make sure that children celebrate the best years of their life. The engaging programme kick starts with the introduction of the Nickelodeon and Sonic shows, leading to children participating in multiple learning based games with their favorite characters. The games will be seamlessly integrated with team building activities with their school buddies and the Pakdam Pakdai gang. Stories of their favorite characters Motu Patlu will bring alive the spirit of friendship and themed games based on mind mapping and analytic skills will keep children engaged and entertained while also helping them hone their cognitive skills. Select few kids will also get a chance to win cool goodies and party with the awesome twosome Motu Patlu and get to win cool gadget from Sonic’s Pakdam Pakdai.
Speaking about engaging with lakhs of kids though the school contact programme Nina Elavia Jaipuria, EVP & Business Head, Kids’ Cluster, Viacom 18 Media Pvt Ltd, said, “Engaging with children and making our characters an intrinsic part of every child’s life has been our key endeavor. Our robust school time engagement helps us connect with kids as we imbibe core values and skills in them. We are sure that kids will be delighted to spend time with their favorite characters at school with their friends”.
Leading brands like Alpenliebe Juzt Jelly, Hamdard Joshina, Dabur Red Toothpaste, Act II Popcorn and Luxor have partnered with Nickelodeon in this celebration of school time. The 1.5 month long initiative filled with laughter, action and entertainment will culminate on September 30th 2015.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
