Kids
Nickelodeon all set to de-stress kids this exam season
MUMBAI: Exams are right around the corner and Nickelodeon, India’s leading kids’ entertainment channel with its exciting new campaign is all set to help kids unwind during these stressful times. The franchise is all set to flag off a high-octane campaign, Nickelodeon ‘MASTI KA TIME TABLE’ and Sonic ‘SHIVA BANAYE EXAMS COOL’ to make sure that this exam season also becomes memorable for the students.
Powered by United Colors of Benetton, the campaign will be brought alive on-ground by a high decibel school contact program across 250 schools spanning over eight cities over the next few weeks. The franchise is all set to make exam time stress-free through an engaging and exciting line up of activities which will help kids develop presence of mind and study smart. The campaigns ensure that children achieve balance between their study while simultaneously forgetting exam despairs and de-stress for a while.
Nickelodeon’s MASTI KA TIME TABLE’ will see series of entertaining promos showcasing various fun ways to deal with exam stress. With this campaign, the channel aims to help kids plan their day better with regular breaks ensuring there is balance between study and play. The series of fun promos coupled with a robust digital, social media and on-ground presence is designed to engage with the young viewers at different touch points.
On Sonic, “SHIVA BANAYE EXAMS COOL” will provide children smart tips from Shiva to stay cool by following simple exam rules! Armed with easy exam tips Shiva is all set to add a fun element to the stressful season. Kids need to tune in to Sonic every evening from 5:30 – 6:30pm and answer simple questions and stand a chance of winning exciting prizes from their favorite toon, Shiva.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
