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News Nation is all prepped up with special content this Bihar Elections

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The country is gearing up for its first full-fledged elections amidst the COVID-19 pandemic. With the dates approaching, excitement is increasing but there is also a sense of panic. For a total of 243 seats, major political parties are preparing for a fierce battle. Meanwhile the Government maintains that all safety measures would be in place. To ensure proper physical distancing, maximum number of voters per polling station have been brought down from 1600 to 1000. Over 1 lakh polling stations would be set up this time compared to 65,000 stations back in 2015. As per the Election Commission, 7 lakh units of hand sanitisers, 46 lakh masks, 6 lakh PPE Kits, 6.7 lakh face shields and 23 lakh single use gloves have been arranged. While those above the age of 65, suspected and confirmed COVID-19 patients, will be allowed to vote through a postal ballot. Also, the timings for polling have been extended by an hour to deal with the expected slower pace of proceedings.

To keep our viewers informed of such information and more, News Nation is all prepped up with special content line up, showcasing all the latest happenings from ground zero. The detailed programming will keep the viewers engrossed about every single unfolding in the state. 

With the commitment to bring the most comprehensive coverage, News Nation has launched multitude of shows. The programming will highlight the current situation, connecting the voters and viewers. The Flagship property Abki Baar Kiska Bihar will bring top newsmakers from across the leading political parties, presenting the most impactful debates, discussions and interviews. Other segments under the umbrella branding of Abki baar Kiska Bihar will include a unique travelogue, Jiya ho Bihar ke Lala E-Ha-Chunavi Chakallas, where reporter will be seen interacting with the local people, politicians and gram Pradhan.  The intent being to give a platform to the locals where they can be vocal about their concerns as well as expectations from the next Government. Also, we have created a Superfast segment where Anchor will take us through all the latest updates of the day to give our viewers a quick highlight. Backed by a team of highly qualified anchors, reporters and experts, News Nation will offer viewers a vast coverage of Bihar elections.

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Mr. Abhay Ojha, President- Sales & Marketing told us “With special content line up created specifically for the elections, we have a perfect package to offer. Sponsors are keenly watching the shows and we are getting positive response from client and agencies, we are hopeful of closing some sponsors soon”.

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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