News Broadcasting
Neutrogena, the Healthy Skin Expert, ties up with Indias Biggest Beauty Event
MUMBAI: Premier beauty and skin care brand, Neutrogena, has announced its first ever partnership with the country’s most anticipated beauty pageant, Femina Miss India. The contest, to be held in March 2014, will have a special Miss Healthy Skin title sponsored by Neutrogena®, the international skin care expert, recommended by dermatologists.
Commenting on the association, Tushar Murdeshwar, Vice President, Consumer Division, Johnson & Johnson India Ltd. said, “Neutrogena® is proud to associate with the India’s biggest beauty event and to be a part of every young Indian girl’s dream. Our range of products is developed for the woman who understands that healthy skin is the first step to beauty and who better to embody that than the future Miss Healthy Skin 2014.”
The Miss India spokesperson added, “We are very excited about this partnership with Neutrogena, one of the leading skin care brands. In its 51st year, the beauty pageant has become synonymous with real beauty that is more than skin deep. This philosophy is a natural fit with Neutrogena, since they recognize the importance of healthy skin that is long lasting.”
Femina Miss India is the country’s oldest and most credible beauty event that brings together the best of beauty, poise, elegance and intelligence from across India. Its winners have instantly become household names and several have succeeded in making it big in Bollywood. The first round of auditions for the 2014 crown will begin on 19th December in Chandigarh. Auditions will be held in 15 cities over the next two months, followed by regional auditions in Kolkata and Bengaluru. The pageant finale will be held in March, in Mumbai.
The final round of contestants will undergo a rigorous training, including skin care guidance by leading dermatologists. Over the next few weeks, millions in India and across the world will gear up to watch India select its next beauty queen, making the Miss India pageant one of the most anticipated and closely followed events.
News Broadcasting
Mihir Bhatt appointed as chief content officer at News18 Studios
The media veteran brings two decades of experience across television, digital and radio to one of India’s biggest broadcast networks, Disney+ Hotstar, Discovery+
NEW DELHI: Network18 has a new strategist in the building. Mihir Bhatt, one of Indian media’s more versatile operators, has joined News18 Studios as chief content officer, stepping into a role that will see him shape content strategy, build multi-platform properties and drive brand partnerships across the network.
Bhatt brings more than two decades of experience spanning television, digital and radio, with a track record of doing something rare in Indian media: combining editorial ambition with hard commercial results. At Times Network, where he served as managing editor and chief business officer of Times Influence, he built one of the industry’s more respected content studios, launching marquee properties such as the India Economic Conclave, the Times Now Summit and Leaders of Tomorrow. He also pushed the network into premium OTT territory through tie-ups with Disney+ Hotstar and Discovery+.
His resume stretches well beyond the studio. Bhatt has led Global Investor Summits for multiple state governments, worked alongside the World Economic Forum and played a pivotal role in launching the Indian Pickleball League. Earlier, as editor of Zee Business, he pioneered investor education initiatives that are still cited as industry benchmarks.
At News18 Studios, Bhatt will report to chief executive S Shivakumar and will oversee the studios execution vertical alongside revenue verticals covering emerging markets and campaigns. Sidharth Saini, Hemanth Kumar and Nimar Sarkaria will work under him.
Rahul Joshi, managing director and editor-in-chief of Network18 Group, made the announcement in an internal communication. “Mihir’s ability to build enduring brands, foster strategic partnerships and navigate a rapidly evolving media landscape will be instrumental as we continue to strengthen our position and explore new avenues of growth in the Studios business,” Joshi said.
In a media industry lurching between disruption and reinvention, Network18 has bet on a man who has spent two decades thriving in exactly that chaos. Whether he can do it again, at greater scale, is the question worth watching.
